The first part of the assignment is a written business analysis report that you, acting as a newly appointed director of WRSX Group will prepare for your immediate superior, Ms. Juliet Waldron, the Ch

List of references

Learning Dynamics (2015). WRSX Global Advertising & Marketing Communications: Company Profile & Report. London. 

Mitcham, C. L. (2013). The Advertising and Marketing Communications Industry Profile. Learning Dynamics: London. 

Watson, T. (2015). Phase 2: Business Development. Learning Dynamics: London. 

Carnelley, A. (2015). WRSX External Environment - Phase 1. Learning Dynamics: London.

Waldron, J. (2015). Welcome Message of the Executive Chair. Learning Dynamics: London. 

Learning Dynamics (2011). WRSX Global Advertising & Marketing Communications: Appendix I - Glossary of Financial Terms. London. 

Tourre, S. (2015). Market Opportunity in China. Learning Dynamics: London. 

Bravura, J. (2015). Consultants’ report on opportunities in digital media. Learning Dynamics: London. 

McKinsey&Company (2015). Global Media Report: Global Industry Overview. London. 

McMahon, L., Gay. M, & Carlier B. (2016). The Future of Advertising. Accenture: London. 

Nichifor,B. (2014).  Global advertising market - The dynamics of the last decade. Studies and Scientific Research (20), Economics Edition. 196-202. 

Barnard, J. (2018). Advertising Expenditure Forecasts March 2018. Zenith Media: New York. 

Learning Dynamics (2015). WPP Group & The Advertising Industry. London. 

For the OMNICON-related articles published in the Advertising Age, 9 October 2006: Cite the author of the article, title, and publication details, for example:  

Liesse, J. (2006). Omnicon at Twenty. Advertising Age, 4-5, 9 October.   

Bonner, K., Kristoff, K., & Oslon, A. (2010). Omnicon Group. Vector Strategy Group: London.