Week 7: Assignment 2: Practice Thought Leadership Exercise Instructions We’ve discussed the importance of personal branding and establishing yourself as an expert or go-to person in your chosen fiel

RUNNING HEAD: PERSONAL BRANDING ACTION PLAN


PERSONAL BRANDING ACTION PLAN

NAME

MAY 2019


  1. Keywords that best describe myself

    1. Strategist

    2. Motivator

    3. Fitness Consultant

    4. Talent enabler

  2. Passions and Values

    1. Passions

      1. Community Service

      2. Healthy and mental fitness living

      3. Mentorship

    2. Values

      1. Commitment

      2. Integrity

      3. Resilience

  3. Value Proposition

I am a servant to my clients. I am entrusted with a task that is vital in personality development. It is paramount that my deeds and speech emulate my training. I am open to criticism and take up challenges easily. This position carries a responsibility to be a custodian of values as well as instill them to those I rub off shoulders with.

  1. Personal Branding/Networking Goals

Develop a blog and post tips twice a week.

Attend organized empowerment talks and apply to become one of the speakers.

Engage in online forums and social media chat rooms.

  1. Elevator Pitch

Did you know it takes the average person just two seconds to look at a company logo and decide if they like it? Being a personal trainer, I can tell you for a fact that people judge you as fast as they would with a logo. I am interested in building inter-personal skills as well as maintaining one’s mental fitness. My passion is coming up with unique ways to help my clients express themselves by what they say, do and wear. I would be thrilled to help you achieve your personal goals.

References

How to Give an Elevator Pitch (With Examples). (n.d.). Retrieved from Indeed Career Guide: https://www.indeed.com/career-advice/interviewing/how-to-give-an-elevator-pitch-examples

The Definitive Guide to Personal Branding. (n.d.). Retrieved from Brand Yourself: https://brandyourself.com/definitive-guide-to-personal-branding