hi ,i have attached 2 files which contain questionary and completed paper which u have to study the completed paper and have to work on this paper by getting some idea over the subject and work on th
Length: 3000
Submission method options: Alternative submission method
Task
This assessment requires you to develop the remaining sections of a comprehensive international business plan for your selected organisation in the new Asian country target market. The final document should include a summary of your findings from Assessments 2 revised as necessary.
The aim is to do further research and analysis to recommend a market entry strategy that will enable the organisation to achieve its objectives in the new market. This includes:
identifying market opportunities for the organisation's products /services
recommendations, if any, regarding product/service modification or adaptations required for market success
market entry strategy options and recommendation for a preferred option
marketing and R&D considerations
recommendations regarding production
international human resources management (HRM) issues and considerations
The assignment should be a maximum of 3000 words. It is strongly recommended to use headings/sub-headings to highlight changes in topic.
A suggested report structure is
Executive Summary (a 2 page (maximum) summary of key findings, strategies and outcomes).
Introduction to the report.
Brief background to company and selected international country: ie brief, approx 2 page synopsis of Assessment 2
Conclusions of SWOT analysis i.e., from Assessment 2
Additional analysis reflecting your further country analysis (if any)
Competitive strategy analysis (product/service)
Market entry option analysis and preferred option recommendation
Marketing and R&D considerations (including competitive strategy)
Recommendations regarding production
International HRM issues and considerations
Conclusions
References
Rationale
This assessment task will assess the following learning outcome/s:
be able to analyse the elements of the global marketplace.
be able to critically evaluate global business opportunities.
be able to interpret and assess the impact of marketplace variables on business practice in the global marketplace.
be able to select markets and justify market entry options.
be able to effectively communicate recommendations of a global business strategy.
The final project will expect in-depth engagement with relevant international business knowledge and will help students build skills required for work in this expanding field.
This assessment has been designed to:
· demonstrate the application of the knowledge gained in the subject to the development of international business planning strategies ; and
· allow you to develop your information searching and critical thinking skills; and provide you with further experience in academic writing.
On successful completion of this Assessment, you should:
· be able to create justifiable and effective international business strategies.
Rationale
Subject learning outcomes
This assessment task will assess the following learning outcome/s:
be able to explain key concepts in globalisation and assess the implications for Australia in general as well as Australian and international firms and their business practices.
be able to analyse international business environments and practices, and evaluate how they are being shaped by economic, financial, socio-cultural, political and legal forces.
be able to investigate different socio-cultural and ethical environments in the international arena and explain the implications for conducting business.
be able to identify general and specific issues as well as new trends facing managers of international business operations, and design strategies to respond to these issues.
be able to research and evaluate the attractiveness and viability of conducting business in specific locations around the globe.
be able to research and recommend appropriate strategies for the form, location and operational strategies of an international firm.
Graduate learning outcomes
This task also contributes to the assessment of the following CSU Graduate Learning Outcome/s:
Information and Research Literacies (Knowledge) - CSU Graduates demonstrate that disciplinary knowledge is developed through research and evidence.
Information and Research Literacies (Skill) - CSU Graduates demonstrate the skills required to locate, access and critically evaluate existing information and data.
Information and Research Literacies (Application) - CSU Graduates synthesize and apply information and data to different contexts to facilitate planning, problem solving and decision making.
