hi ,i have attached 2 files which contain questionary and completed paper which u have to study the completed paper and have to work on this paper by getting some idea over the subject and work on th

A REPORT

ON

MARKET OPPORTUNITY

STUDENT NAME: VIJAY KUMAR REDDY BASWADA

SUBJECT CODE: MGT530

SUBJECT NAME: INTERNATIONAL BUSINESS

STUDENT ID NUMBER: 1693221

LECTURE NAME: Dr. MARIA MULLIN

Executive summary

This study aims to depict various platform that highlights the necessary precepts that are needed in tackling every aspect of entry into the New market It is an analytical preview that encompasses various marketing strategies. First, there is a leeway to incorporate various avenues that are needed in depicting the fact that entry into the Asian market encompasses both threats and opportunities to the business. Quantas Airline is aiming to enter the Indian market and it is incumbent upon the general manager to develop sound arguments regarding the economic impacts that are likely to be involved in the business, and the political and legal standings. Further, the social and cultural attributes involved should be taken into consideration, and so should the technological attributes, and the environmental factors that are likely to accrue as a result of entering the market. Quantas should be on the forefront to make the proper analytical purview that will enable the realization of the set goals.

Introduction

This report aims to expound on the various issues that are required of the management of Quantas airline before venturing into the Indian market. Quantas is in the airline business and it is undoubtedly clear that the sector is competitive to some extent and venturing into India, where there is already a fleet will probably pose some challenges for the company. Nevertheless, India is one of the rapidly developing economies in Asia at the moment and it will be suitable for Quantas to have a portion of the cake.

Company Identification

Quanta’s airline is the largest airline by the fleet in Australia that covers international flights and International destinations. This airline is the third oldest in the world. The airline is known to offer unique services that are all-inclusive backed with the relevant entertainment. The airline offers checked baggage allowance to clients. Therefore, as an airline, Qantas must seek to expound on the Indian market to ensure that the Indian clientele gets to experience the quality of service offered. The international marketing activities for Qantas mainly encompasses the various destinations that they cover on its international trips and the various destinations that the airline covers on a non-stop basis. The international marketing strategies of the company come via various strategies which include the aspect of safety first, eking strongly reputable, the sustainability of its operation, the infrastructure is amazingly superior, they have great personnel, the customer care platform is just amazing, they provide feedback and are environmentally responsible. Cost leadership is one of the main focus of Quantas as its business strategy as well as the aspect of differentiating.

Introduction of the chosen country

India is one of the emerging markets in Asia and therefore, a company like Quantas Airline has the likelihood to realize good returns if it invests in such a market. India is well known for its positive demographics which is certainly good for an airline company. The population of ilia is youthful and educated as well. Therefore, there is the chance that the majority of the people in the country will often travel for purposes of employment or education on an international platform. Another attribute is the fact that the country has an emerging middle class that is so strong which means that there is more certainty that the customer base for airlines will not be going down any time soon. Which is good for Quantas airline since a large market will guarantee the wellbeing and return of its investment in the new market. Finally, the ecosystem of technology has been premised on some India prolific aspirations too, and thus, there is the chance that the population interested in technology will always be abreast of the relevant affordable and yet luxurious airlines that are operating in the world. Therefore, entering the market will certainly create interest in the portion who are likely to develop interest.

Why invest in India?

There is a various aspect that befits this destination as the choice to invest in for Quantas Airline. India is known for its robust demand, opportunities, policy support, and the ever-increasing investment. In essence, India has seen the rise in the working group and the middle-class demography in which the fief=t that it has on demand is always positive. The aviation market in India is on an upward trend and is expected to be the highest come in 2024. The fuel cost expenditure in India is the second largest and is likely to grow by 2020 to be over $2.5 million. India also allows 49% foreign investment under outmatch route in scheduled air transport service. The country also allows for regional air transport and domestic scheduled passenger airline. India has been ranked the third largest domestic aviation market in the world and therefore, it is worth considering if Quantas will be the next viable destination.

Economic/financial analysis

In accordance with the department of industrial policy and promotion, DIPP FDI inflows were approximately $1.817.23 million between April 2000 and December 2018. With the government having 100% FDI automatic route on scheduled air transport, as well as regional air transport and domestic scheduled passenger airline. The investment development that is evident in India is the fact that the AAI investment on Rs 15, 000 crore ($2.32 billion) for terminal expansion and the construction of 15 new ones. The signing of open sky agreement with the Australian government to allow its airlines to offer unlimited seats to six metro cities and various Australian cities serve well enough for Quanta’s to venture as well because the deal was premised to be on either side.

Political and legal analysis

The legal attributes that Quantas must follow should b premised on the recent agreements that ensure that capacity should be taken into consideration in major airports. Having that into consideration, the fact political uncertainty can cause an uproar in India and thus the airline should be caustics enough when making an investment in India. There was a 7% fall in direct investment following the uncertainties that elections bring. Quantas should take into consideration that aspect because investment stood at $35.9 billion the same period in the previous years, unlike this year which is at $33.5.

Social, cultural and ethical analysis

On its social context, India has had a rare opportunity to address her socioeconomic challenges through the initiatives of eliminating poverty and bridging the context of income inequality. The initiative s has been through the targeting of viable enterprises to invest in an extensive manner. The impact has been the fledgling social and environmental impact that is evident. He issues has been on the basis of lending. Therefore, there is the likelihood that the population at hand have the ability to make travel arrangements for purposes of ensuring that there is a platform to make necessary trips be it regional, domestic or international.

The cultural aspects that are eminent in India are the fact that it is diverse. The diversity in culture is premised on various attributes that entail the investigation of domestic trade and that of foreign direct investment. Issues are eminent which encompasses the diversity in language, religion or colonial history as cultural proxies. Therefore, India has varied social political and religious attributes but is likely to least affect the international trade investment that Quantas is about to make.

Technology issues

The technological attributes to be taken into consideration will entail those that are geared towards air safety. Accidents have risen in the recent past and innocent lives have been lost in the process and it is evident that most of the accident could have been avoided. The issue that is in consideration is regarding the knowledge in which comes with the dynamics of the and manning of the machine interface. Venturing into India will demand that Quantas ensures that the management of arriving and departing attributes are in a manner that is efficient and safely operated

Environmental issues

India is facing quite of issues that encompass environmental attributes. Air pollution is one of the challenges that is bothering the country’s wellbeing and environmental protection. India is also facing some natural effects that are drastic. India is faced with a lot of environmental challenges as far as air pollution is concerned and it is due to the worsening condition of fuel adulteration and the combustion efficiencies from the congestion of traffic have generated to the worsening of this condition. Further, it is worth noting the fact that India is not a big per capita emitter of carbon dioxide greenhouse. It is a large contributed by human-sourced carbon dioxide emission. Crop burning is another aspect that contributes to air pollution in India. Smog formation and haze problem common in India is articulated to e residue of burning of crops which pollutes the air. Therefore, Quantas should be on the forefront to ensure that the fleet entering India is that which has fewer emission attributes which are often compounded by the sense of fuel usage.

Other issues

In the meantime, Air India, which the government owns is burdened with billions of dollars of debt, is now unlikely to be privatized before the general election might not be forthcoming after bidders failed to be attracted this year. the government has been on the verge of reducing the excise duty on aviation turbine fuel to 11 percent from 14 percent. This has been in an effort to bring some relief to the airline sector. But in September there was an imposition of a 5 percent basic customs duty on turbine fuel, away from the previously known rate of zero. Therefore, this consideration should be weighed in by Quantas in a bid to gauge whether investing in India will best suit the deems it had in mind.

The view that authorities could be doing more aimed at accelerating infrastructure development, including building more airports so as to give a major boost to the industry.

There is a huge potential for the industry, in a country where only a single-digit percentage of the 1.3 billion-strong population flies. This is a nation where people fly amid rising incomes and the sector's expansion.

India’s aviation market is expected to become the third largest in the world by 2025. the country has had the world's fastest growing domestic aviation market for the past three years, according to the industry body. It forecasts that air passenger numbers to, from and within India will more than triple over the next 20 years to more than 500 million passenger journeys a year.

SWOT analysis

The aviation industry is one of the fastest growing in India both in the civil and in the military platform . The number of people often n travel to various location around the globe. The services that are prominent in the industry always entails airport management, cargo airlines, helicopters, private jets =, maintenance, repair, in-light catering, overhauls and ground handling, just to mention but a few. The aviation industry in India faces possessing the same strengths, weakness, opportunities, and strengths to Quantas.

Strengths

There are various positive unique attributes that Quantas can realize in India's aviation market. First, there is the attribute of have a strong product, the level of services and safety offered by Quants surpasses those of many rival airlines. The ever-positive flow of air travel in India is outstanding and is probable to be the viable chance that the company needs. The substantial growth of the India aviation sector reflected by the vastness of Quantas airline will be the necessary opportunity to ensure some of the fleets makes a landing in India. The changing of the lifestyle of India people is definitely the most crucial aspect that is making the people have disposable income. This is a leeway that will prompt some to want to take the business of personal air travel. The low cost of the airline services is a platform in which it prompts people to want to fulfill their dream of flying. The cost of labor is also relatively low in India as compared to other parts of the world and thus will be a good platform for the company to employ some of its employees in the domestic and regional arena and thus help in saving costs. The safety measures should always be intact. India has also another issue as far as the advancement of technology is concerned because he fuel-efficient transport and the automated ground process that is in place is a strong aspect of the Indian aviation market. Finally, India has a fine source of trained staff owing to professional training schools that are present in the country.

Weaknesses

There are a few issues that are worth noting to be in existed as far as the Indian market is concerned. The first issue is to note that each and every airline in the country always tackles its issues on its own and it indicates that entry to the market will require the full extension of services from the Quantas Company. There over is the company will consider domestic travels, there is a need to set up the necessary avenues that will help in dealing with all the necessary issues for the airline. India still has the minimal infrastructure and the number of airports and its caliber still need to be enhanced and created to befit the necessary aspects as far as international air travel are concerned and the number of fleets necessary to e handled. There is the aspect that the perception of flight tickets is relatively high. There is the view that the disbursement is also pricy and it prompts people to opt for other means of transportation. This is the very weaknesses that entering India’s airspace will prompt.

Opportunities

The likely opportunity is the improvement of investment in airports like Greenfield airport enhances the opportunistic attribute of investing in India. Government permits 100% FDI by means of the programmed course for the green field air terminals. Additionally, remote investment up to 74% is admissible through direct endorsements while exceptional authorizations are required for 100%investment. Private financial specialists are permitted to set up general air terminals and hostage airstrips while keeping a distance of 150 km from the current ones. About 49% FDI is taken into consideration interest in household airlines the programmed course. Be that as it may, this choice is not available for outside aircraft companies. Complete equity proprietorship is allowed to NRIs. Outside direct venture up to 74% is taken into consideration non-planned and load airlines. Thus, every one of these approaches advances a remote interest in this industry. Venture chances of US$ 110 billion are being visualized up to 2020 with US$ 80 billion towards new planes and US$ 30 billion towards the advancement of air terminal framework, According to the Investment Commission of India. Innovation advances can result in cost investment funds, from eco-friendlier airplane to more automated processes on the ground. Innovation can likewise result in expanded income because of client well-disposed service enhancements like in-flight Internet get to and other esteem included items for which a client will pay extra. Therefore. Quantas as must take into consideration every aspect if it wants to utilize such opportunities.

Threats

The aviation industry faces one challenge and it is the cost of fuel which is 70% higher than the international standards. Then dealing with operating cost, the bill for fuel accounts for 40%. The Indian market is not spared of this attribute. Further, laden and parking charges are higher by up to 78% of the standards required internationally and perceived to be average. Skilled manpower shortages are another threat that Quantas is likely to face in the Indian aviation market and it entails pilots, cabin crew and ground staff inefficiency the attrition rate is also high in the Indian market as far as the aviation industry is concerned.

Conclusion

This study has highlighted various issues that affect the venturing of the aviation industry in the Indian market. There have been various issues that surround the identification of aviation Quanta’s and the aspect of engaging in air transport. The paper highlights various features that affect the Indian market as a whole as far as demographic attributes are concerned. The India economic and financial analysis is paramount in ensuring that the entry to the market will be in the long term and not for a short while. The study further highlights the various political consideration and the condition which India is in at the moment. It is clear that there is some sort of uncertainties which as far as political aspects are conceded n the country. There is also a clear attribute that Australia and India recently had a bilateral agreement to allow fleet from either country to enter each other’s territory. The social, cultural and ethical diversity of the Indian people makes it fit for Quantas to consider venturing into India’s aviation industry. The paper has highlighted the present technological issues the demands that personnel be well versed with the usage of particular interfaces also the environmental attributes of India has been brought to light and the impact that aviation contributes to the sector ad the necessity to come up with a measure to reduce the air pollution that is already posing a problem to the nation as a whole. Finally, the study has covered the SWOT analysis of Indies aviation market that will allow Quantas to deliberate on whether to invest or not.

Reference list

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https://www.emeraldinsight.com/doi/abs/10.1108/EEMCS-05-2013-0057?journalCode=eemcs