Case 14 Tesla Motors Melissa A. Schilling In 2013, Tesla Motors was a 4500-person company on track to set history. It had created two cars that most people agreed were remarkable. It had posted its

Marketing Lemonade Worksheet

MKT/421 Version 17

University of Phoenix Material

Marketing Lemonade

Scenario
Your team is looking for a way to make some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally, and can be a privately-owned company or a franchised organization. The product that you have decided to sell is lemonade. To make the endeavor work, you will have to define the product that you will be selling (that is some marketable form of this drink) and decide on a target market.

Marketable form of the drink is Hard lemondade(alcoholic lemonade). And our target market is the State of Texas

Your marketing team's mission is to prove the company’s goals will be met by providing research, strategy development, and reasoning why this form of this product is viable In this first half of the project, you will report on the following:

Target market
Product's definition to the target marke
Viable pricing strategy
Brand's position in the competitive environment

Complete the following

Select a company name and determine the real business world industry of operation.

Company Name	Industry of Operation

Describe in no more than 90 words the new and unique form of lemonade that will be launced by your company.

Complete the chart in a total of 90 words describing your organization.

Who are they	Industry of Operation	Mission and Values	Differentiation from other organizations

Identify the following in no more than 90 words regarding your target market.

Composition of target market
Segmentation criteria used in idenfitication

Determine in no more than 90 words how you will define the lemonade to your target market (include information on packaging, labeling, etc.). How will this add value and differentiate the brand and product from the competition while encouraging the target market to buy?

Target Market Definition	Differentiation

Complete the chart in a total of no more than 90 words to compare your company with industry competitors.

Top Business Industry Competitors	Your Company’s Positioning

Define the pricing strategy in no more than 90 words that you will use for the introduction of the product.

Discuss in no more than 90 words the maturity life cycle stages of your product.

Stage of Maturity Life Cycle	Discussion

Describe in 90 words how you will use suppliers, agents, or distributors to create your distribution channel.