Watch the following video: https://www.youtube.com/watch?v=44rQux8JfpsNEXT: Answer the following questions in a (01-02) page paper (120 words or more) Question one : Develop a digital (online and mob

1 of 1 Social Media Marketing Fundamentals with Brian Honigman Checklist for Choosing a Social Channel Selecting the right social networks for your organization isn’t an easy decision with the numerous options available and the variety of considerations to account for. Here’s a checklist to help remember what to keep top of mind when choosing where to be active on social media. A majority of the questions below should be marked “yes” to indicate a social network is right for y\ our business. YESNOIs your audience using this social network?

YES NODoes this channel have a large, active audience?

YES NODo you have the necessary resources to maintain this channel?

YES NODoes your organization have the expertise to succeed here?

YES NOAre your competitors active on this channel?

YES NOIs it possible to achieve your marketing goals on this platform?

YES NOAre you able to invest in the types of content typically shared here?

YES NODoes your team grasp the unique features and nuances of this channel?

YES NOCan your company afford to pay for advertising on this social network?

YES NODoes the context of this platform’s use align with your company’s offerings?

YES NOCan you reasonably measure and report results for this channel?

YES NOHave you personally tested this network to understand how it’s used?

YES NOWill your team enjoy using this channel to reach your customers?

YES NODoes this channel facilitate customer service requests for your customers?

YES NOAre you willing to innovate on this network, moving beyond best practices?\ Social Media Marketing Fundamentals with Brian Honigman