Client: YWCAThe two top competitors are the Hale House Center and Sesame Flyers International. Requirement: Initial PostAfter having read and viewed the materials relating to competitive analysis thi

YWCA Analysis

Leribeth Inoa

Berkeley College

YWCA Analysis

YWCA is a nonprofit organization that works towards leadership, empowerment and the rights of both young women and girls in over 120 countries. The main goal of this organization is to transform power structure to create a world free of violence and war, justice and gender equality. Like other organizations, YWCA faces competition from other organizations too.

The two top competitors and why

The two top competitors are the Hale House Center and Sesame Flyers International. The two are non-governmental organizations which use structured programs to empower youths and this includes women and girls. They also generate slightly less or more than YWCA.

The competition in the industry and the bases; price or non-priced

Just like the for-profit industry, the nonprofit industry faces the same pattern of competition. The philanthropic pursuit of donors will push them to choose from the best organization in the industry. This means that that organization which is performing better and creating a bigger impact in society benefit more from donors compared to the rest. However, this type of competition can be detrimental in the nonprofit industry because even though donors do their research on the impact of an organization, they do not always get firsthand impact.

The industry offers intangible services to their consumer; therefore, the competition, in this case, is non-price.

Suppliers in the industry and their power

Porter argues that suppliers have the power to lower the quality of their services or raise prices of products they distribute (Porter, 2013). For YWCA, the suppliers are the donors and volunteers who fund these projects and make it easy for the organization to run its activities by participating. The donors have the power to determine how much fund they will give YWCA. This means that the successful operations of the organization depend solely on the number of funds the donors give them. For instance, if the donors reduce the funds then YWCA will have to reduce the services it offers to its customers.

The customers and their bargaining power

The YWCA sells its services to young women and girls across the world. According to Porter, customers are sensitive to price and quality of services or products that have no differentiation to competitors (Porter, 2013). In this case, women will become sensitive to quality when the quality of the service is below the customers’ expectations. If the customers feel that they are not well represented by the organization or the organization does not handle their issues in the right manner then this could be a threat to YWCA.

Substitute services or products and why

The existence of substitute services in the industry is another force of competition. Porter states that substitutes occur as a result of development to increase competition and cause changes in performance in the industry (Porter, 2013). The emergence of new organizations which provide women with a platform to address gender inequalities and injustices contributes to the fate of YWCA customers. Customers might opt to switch to the new organization which provides newer services.

Probability of new entrant and why

Porter provides the threat of new entrant is one of the forces of competition. New competition becomes possible because of availability of resources, new dimensions and the need to gain new markets (Porter, 2013). The new entry competition seriousness depends on the reactions of existing companies and the barriers that exist. The YWCA faces threats of new entry for more evolved organizations which cater more for the needs of women.

References

Porter, M. E. (2013). How competitive forces shape strategy. Harvard Business Review. Retrieved from: http://prolog.univie.ac.at/teaching/LVAs/KFK-LM/WS07/Porter.pdf.