Taskback to topThis task this assessment is primarily about ‘doing’ management work through structured online conversations. Your online conversations for this assessment involve critical thought

Topic 6 Elevator Pitch MGT501

Is planning dead?

As a postgraduate student, you are engaging in discussion, debate and critical thought about a host of management theories and concepts. You are asking questions like: does this work? What is the evidence to support the claims made about this concept? Are there alternative ways to solve this problem?

Imagine you are working in a small group, discussing one of the case studies in this subject. You might be doing this online or in a classroom. At one point, a colleague who is also a senior line manager makes this claim:

“I really don’t think some of the concepts around planning are helpful. In my industry [pharmaceuticals], for example, the intensity of competition and the rate of technology change, makes it just about impossible, if not plain meaningless, to put too much effort into elaborate planning…”

As you might gather, she is saying that planning is essentially a waste of effort, given the rate of change in the business environment.

It’s your turn to respond, and by now you know the drill. In one minute of speaking, or about 130 written words, how would you respond?