**Please Focus on The below direction and Read the attached documentBuilding on assignment 1, please perform the following:**Please Complete the below about AT&T and Time Warner after the merger.1) us

Individual Feedback

Hello dear AT&T team,
First of all allow me to commend you on your work for this first assignment. I can tell that you did put forth significant time and effort however, please allow me to make the following suggestions in order for you to improve your work in the future: 1) you are too verbose; please do not use an entire paragraph to state something that can be said in one sentence; 2) replace vague words such as 'good', 'strong', 'well' etc with statistics. For example, why state that there are 'many' competitors when you could state that there are 100? ; 3) as I suggested during the live session, you should be trying to use quantitative analysis throughout the entire paper....this should not be limited to just a variable or two in the economic section; how about you perform a correlation analysis (table) with 10 variables and then perform regressions with those variables that have the greatest correlation? ; and 4) during the live session I offered to provide feedback on one draft prior to submitting the final....those groups that did send me a draft inevitably obtained higher grades because they strengthened their work based on that feedback.

Please keep in mind that the objective is to really understand the impact of environmental and industry variables on the firm of your analysis. So, in order to be very clear and precise with your analyses, use visual tools and try to quantify more your trends. For example, while it is useful to know that increasing commodity prices (or costs of prime material) and hard economic times are squeezing profit margins, it is more useful to state something along the lines of: "the cost of prime materials has been increasing at a steady 5% annually over the past 3 years (citation) while in-store prices have either remained the same or experienced a x% decrease (citation) therefore reducing profit margins from x% in 2005 to x% in 2010. This decrease has impacted overall corporate profitability and should be an important issue when formulating a strategic plan. Our plan XYZ suggests incorporating more products with higher profit margins in order to counterbalance these effects...." Do you understand my point? And, if you would include a line graph depicting costs and prices (in-store) and profit margins-- all in the same graph, you will clearly make your point. This is the type of work I assume would be expected of you in your existing firms. 

Also, the rubric in the syllabus states:

Broad environmental analysis (50%): 1) identify approximately 3-7 variables (a variable is a construct that can be measured) that help you uncover opportunities and threats in the market; 2) explain how you identified the variables that help you uncover the opportunities and threats in the market; 3) perform statistical analyses for at least 50% of the variables in order to measure/quantify the opportunities and threats in the market; 4) explain how you analyzed the variables; 5) present the results of the quantitative and qualitative analyses; 6) interpret the results in terms of HOW your results suggest that an opportunity or threat exists in the market. Please make sure that you present a solid argument based on facts and the results of your analyses…you should present this argument in the same way you would if you would be asked to justify a major strategic move within your organization.

The strong grade I am giving you is more of a reflection of the appreciation of the hard work that I think was dedicated to this paper….but next time please include some analysis between variables….that is the only way you will be able to make projections and then devise your strategies appropriately OK?

Anyway, this is a learning process....keep pushing hard and make sure to incorporate my suggestions in your future work OK? Once again, if you have any questions please do not hesitate to ask!