I need help to write a market research proposal 1,500 words. Essentially, the paper has to be a ‘pitch’ document hoping to win the business from https://www.kogan.com/au/, so assume that you work

Cover

Executive Summary (mention organization, key ‘out-takes’ from main sections in the Proposal)

TableofContents

1. Introduction

2. The Research Issue & The Context

3. Justification for Conducting Research (why the research is important, what benefits does it bring about for the organization)

4. Description of the Research Problem/Opportunity (define why there is an ‘information gap’, put the Research Problem/Opportunity in a 1-2 line statement)

5. Research Questions Emerging from the Problem/Opportunity (if there are sub-dimensions to the Research Problem/Opportunity statement, design Research Questions (basically broad research themes/topic areas around them. Suggest 2-3 Research Questions. Max of 4

6. Information Needs under Each Research Question (for each Research Question, make a listing of the types of information likely to be needed. Suggest 4-5 for each of the Research Questions

7. Appropriate Research Approach (exploratory, descriptive, correlation, causal) then decide primary or secondary research, then decide (if primary) whether qualitative or quantitative

8. Data Collection Design Overview (if qualitative – focus groups or in-depth interviews, if quantitative – surveys, or experiments, then consider if any role for observation)

9. Proposed Data Collection Methodology (if focus groups, in-depth interviews, surveys, experiments, observations, detail the approach to be taken e.g. for focus groups or in-depth interviews – central location or elsewhere, unstructured or semi-structured, for surveys – interviewer or self-completion, where, any technology used, for experiments – in labs or ‘in the field’, for observations – disguised or undisguised)

10. Proposed Sampling Design (if probability or non-probability, if probability which particular sub-type e.g. simple random probability, if non-probability which particular sub-type e.g. convenience, then consider sample size, and justify reason for chosen size)

11. Proposed Data Analysis Methodology (if focus groups, or in-depth interviews – human content or software based analysis, if surveys or experiments – univariate, bivariate or multivariate analysis, reasons for choice of analysis method

12. Ethical Issues (identify any ethical issues associated, with information collection, sample design, data analysis - think anonymity, confidentiality, privacy, embarrassing questions etc., solutions to overcome them)

Reference List (does not need to be an extensive list, major use of the textbook chapter(s) can be made, possibly information from the ‘client’ organization)

Appendices (only if needed)