You will have to submit an actual written feasibility analysis, up to 8 pages (double-spaced, New Times Roman 12 font) based on your entrepreneurial concept.  Your feasibility analysis project should

Full Feasibility Analysis – Grading Rubric

Student Name:
Product/service:

Criteria

Scores

Out of

Description of entrepreneurial concept (precision, clarity, innovativeness)

  • Boundaries of project well-defined

20

Competition/Industry information (how’s the product/service different? Better?)

  • Acknowledgement of direct and indirect competitors (their locations and scope of their products/services)

  • Clear explanation as to why the suggested product/service is different/better than existing options

  • Information about industry and size of market

20

Business Strategy

  • How will the business be positioned

  • How will it be distributed? Rationale

  • Where will it be launched first? Rationale

  • Growth Strategy?

20

Top management team

  • Describe the resources you would hire to join your team to make this new venture possible

10

Price Structure/Financial Model

  • Is the business idea viable? Preliminary information on price structure? Sales projection? When do you expect to break even?

10

Student demonstrates mastery of entrepreneurial concept, industry, and applicable rules and regulations (if any)

10

Spelling/Grammar and Sentence Structure

  • Paper reads easily and is free of typos and grammatical mistakes

10

TOTAL : (out of 100)