In this Session Long Project, you will be able to use your creativity. You will choose a specific type of non-manufacturing business from the list below. You will use this business type and create you

Week #2 Discussion

COLLAPSE

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Question 1

Part 1

Are all customers the same? What are some of the ways they can be segmented? (Please provide at least 4 examples with explanations of each)

Part 2

How can an organization be a customer? Who do they buy from and what does that relationship look like? 

Question 2

Part 1

How should a brand/company approach new opportunity in a foriegn country? What are some of the first steps they should take?

Part 2

What is the 5 step Marketing Research Approach? (Please explain steps) Why is it important? Can small businesses afford it? 

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Week #3 Discussion

COLLAPSE

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Question 1

Part 1

Why is it important for a brand to segment your customers? Should all customers be treated the same?

Part 2

What should a brand consider when developing and/or introducing a new product to the market? 

Question 2

Part 1

What is a "brand"? Why is it important for companies to establish a brand identity? 

Part 2

How would a company differentiate itself when offering services? What are the (4) I's of service? 

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Weeek #4 Discussion

COLLAPSE

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Question 1

Part 1

Why is it critically important for a brand and/or company to price their product and/or service correctly the first time?

Part 2

What does "Price Elasticity of Demand" mean? What are the two approaches to pricing and why are they important?

Question 2

Part 1

How can choosing the wrong marketing channels impact a brand or company's business? How should a brand go about choosing the proper marketing channels?

Part 2

How can a brand or company's supply chain be a competitive advantage or competitive disadvantage? 

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Week #5 Discussion

COLLAPSE

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Question 1

Part 1

Please give at least (3) examples of "New and Creative" ways that advertisers are using to reach customer and why they work or do not work. 

Part 2

How are brands using social media to connect with and retain customers? Have you ever discovered a brand on social media before traditional media? Please share. 

Question 2

Part 1

Why are some of the ways that salespeople provide value to a brand or company? 

Part 2

How is the online customer different than the traditional "brick and mortar" customer? In which ways are they similar? Should every brand or company have an online offering? Why? or Why not?

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