This is a two part assignment Please see attached task 1 and task 2 and my marking/notes on the pdf documents. Please read both but Task 1 needs to be done first. In Task 2 you need to use the same

7/15/2019 1/14 T A S K 1 M ANAGEM ENT COM M UNICATION PERFORM ANCE ASSESSM ENT — 1 C O M P E T E N CIE S 3006.1 .1 E ffe ctiv e C om munic a tio n The g ra d uate c o m munic a te s e ffe ctiv ely , b oth i n w rit in g a n d sp eak in g, w ith in a n o rg an iz a tio nal s e ttin g.

3 006.1 .2 E li m in atin g B ia s i n B usin ess M essa g e s T he g ra d uate d em onstr ate s b est pra ctic es t o o ve rc o m e b ia se s t h at in hib it org an iz a tio ns a n d te am s f r o m c o m munic a tin g e ffe ctiv e ly .

3 006.1 .3 In te rc u ltu ra l C om munic a tio n The g ra d uate r e co gn iz e s c u ltu ra l d if fe re n ce s i n c o m munic a tio n a n d d eve lo ps s tr ate gie s a n d te ch niq ues to e ffe ctiv e ly c o m munic a te w it h in te rn al a n d e x te rn al s ta ke h old ers .

3 006.1 .4 N ego tia tio n a n d C onﬂ ic t M an ag e m en t in C om munic a tio n T he g ra d uate a p plie s n ego tia tio n a n d c o nﬂ ic t m an ag e m en t str ate gie s to i m pro ve o rg an iz a tio nal p erfo rm an ce .

3 006.1 .5 U se o f T e ch nolo gy f o r C om munic a tio n i n th e D ig it a l A ge T he g ra d uate u tiliz es a p pro pria te te ch nolo gy a n d /o r s o cia l m ed ia t o c o m munic a te e ffe ctiv ely . IN TR O DU CTIO N As a b usin ess m an ag e r, y o u m ay e n co unte r s it u atio ns t h at r e q uir e a w id e v arie ty o f c o m munic a tio n r e sp o nse s. F o r t h is a sse ssm en t, y o u 7/15/2019 2/14 will b e c re atin g a p o rtf olio o f c o m munic a tio n d ocu m en ts .

P le ase a p pro pria te ly f o rm at each c o m munic a tio n f o r th e m essa g e ty pe. S C EN ARIO S ce n ario 1 : Yo u a re a m an ag e r o f a c o m pan y th at has r e ce n tly p u rc h ase d a s m alle r c o m pan y. T he p u rc h ase d c o m pan y h as a n e x is tin g p ro d uct, w hic h w ill n ow b e p art of y o ur p ro d uct offe rin g. T he p ro d uct i s a w eig h t- lo ss s u pple m en t ca lle d K am elo n . T he p ro d uct has b een v e ry s u cce ssfu l f o r th e p re v io us o w ner, b ut th e c o m pan y h ad a lim ite d ab ility to a d ju st its m an ufa ctu rin g s y ste m to a cco m mod ate g ro w th a s w ell a s a l im ite d p o te ntia l s a le s a u d ie n ce . Y o ur r o le i s t o o ve rs e e an d c o ord in ate a ll a sp ects o f l a u nch in g th e p ro d uct f r o m t h e n ew ly a cq uir e d c o m pan y. Y o u h av e a f a r g re ate r m an ufa ctu rin g c a p acit y a n d m ore p o te ntia l c u sto mers r e ad ily a v ail a b le b eca u se y o u a lr e ad y se ll s e ve ra l w eig h t- lo ss r e la te d p ro d ucts to a l a rg e b ase o f cu sto mers . K am elo n h as b een p ro ve n s u cce ssfu l b y a r e se arc h s tu d y. T he s tu d y co nsis te d o f 1 00 p artic ip an ts , 9 0% o f w hom l o st a t l e ast 1 5 p o und s ove r a r e aso nab le tim e p erio d . T o d ate , th e s tu d y p artic ip an ts h av e su cce ssfu lly m ain ta in ed th eir w eig h t lo ss b y c o ntin uin g t o u se t h e pro d uct. O f th e u se rs , 8 0% w ere a b le to m ain ta in t h eir w eig h t l o ss w ith c o ntin ued u se o f K am elo n . T he 1 0% o f s tu dy p artic ip an ts w ho w ere n ot su cce ssfu l m ay h av e b een u nsu cce ssfu l b eca u se t h ey d id n ot fo llo w th e p ro gra m ’s p ro to co l. A n i n here n t r is k i n a w eig h t l o ss p ro d uct is th e i n ab ility to d ete rm in e w heth er th e p ro d uct has p ro d uce d r e su lts o r i f th e u se r h as n ot fo llo w ed d ir e ctio ns. D is sa tis \bed c u sto mers p re se n t a c h alle n ge a s a r e su lt . 7/15/2019 3/14 Yo ur s u cce ss r e lie s u po n y o ur e x te rn al b usin ess p artn er, S yn esth or I n c., w ho m an ufa ctu re s th e p ill c a sin g fo r K am elo n . T here i s a n eed f o r 1 0,0 00 p ills to b e m an ufa ctu re d i n th e n ex t th re e m onth s to m eet th e d em an d s o f y o ur cu sto mers . S yn esth or I n c. i s a m an ufa ctu rin g c o m pan y l o ca te d i n a d if fe re n t co untr y , a n d y o u w ill n eed to w ork c lo se ly w ith th is p artn er to e n su re th eir m an ufa ctu rin g o pera tio n i s a b le to i n cre ase a s n eed ed i n a j u st- in -tim e e n vir o nm en t to m eet s a le s d em an d s.

Y o ur c o nta ct’ s n am e a t S yn esth or I n c. i s F atim a S o usa . Y o u h av e r e ce iv e d a c u sto mer c o m pla in t via t h e c o m pan y’s s o cia l m ed ia p ag e . T he c u sto mer i s e x tr em ely d is sa tis \b ed , a n d t h e co m pla in t has n egativ ely i m pacte d th e c o m pan y’s i m ag e . T he cu sto mer’s c o m pla in t is a s f o llo w s: “ K am elo n d oes n ot w ork ! I ’v e b een u sin g th is f o r a w eek, a n d I h av e n’t lo st a n yth in g! I ’m g o in g o n vaca tio n i n a c o uple o f w eeks a n d I w as h opin g t o s h ed a c o uple o f po und s b efo re I l e ft fo r m y tr ip . U n fo rtu nate ly , I d o n ot fo re se e th is h ap pen in g. N o o ne s h ould b uy th is p ro d uct! A s a f a it h fu l m em ber o f se ve ra l w eig h t -lo ss g ro ups , I w ill n ot re co m men d th is p ro d uct to an yo ne i n m y g ro ups.” S ce n ario 2 : Yo u a re a m an ag e r i n a s m all p h arm ace u tic al d is tr ib uto r. Y o ur co m pan y h as b een a w ard ed th e e xclu siv e c o ntr a ct t o d is tr ib ute a n ew m ed ic a tio n. N asa q uil i s a n o ve r-th e-c o unte r m ed ic a tio n th at has b een a p pro ve d to tr eat in ﬂ uen za . N asa q uil w ill c o m pete d ir e ctly w ith p re sc rip tio n an tiv ir a l m ed ic a tio ns. Y o ur c o m pan y, th ro ugh y o ur s a le s a n d c u sto mer s e rv ic e re p re se n ta tiv es, a lr e ad y h as e x te nsiv e r e la tio nsh ip s w it h m ed ic a l p ro vid ers . T here i s g re at an tic ip atio n w ith in t h e m ark e t a b out t h e 7/15/2019 4/14 po te ntia l e f \b ca cy o f th is n ew m ed ic a tio n. A cco rd in g t o e stim ate s b y th e C en te rs f o r D is e ase C ontr ol a n d P re ve n tio n xf C D C), f r o m O cto ber 1 , 2 018 , to F eb ru ary 1 6, 2 019, th ere w ere a p pro xim ate ly 1 9 m illio n ﬂ u i lln esse s i n th e U nite d S ta te s w it h a b out 8 –9 m illio n ﬂ u -r e la te d m ed ic a l v is its xf C en te rs f o r D is e ase C ontr ol a n d P re ve n tio n, 2 019 ). I n itia l c lin ic a l tr ia ls i n d ic a te th is n ew Nasa q uil m ed ic a tio n m ay h elp to l o w er in ﬂ uen za ’s s e ve rity a n d d ura tio n; h ow eve r, c lin ic a l tr ia ls o nly d em onstr a te a n ew m ed ic a tio n’s e f \b ca cy i n a s m all g ro up o f p atie n ts o ve r a l im it e d am ount of tim e. L o ng-te rm p ro d uct ef \b ca cy r a te s h av e n ot y e t b een esta blis h ed . A s w ith a ll n ew m ed ic a tio n l a u nch es, y o ur c o m pan y an tic ip ate s p atie nt dis sa tis fa ctio n i f d esir e d r e su lt s a re n ot ach ie ve d . I n th ose c a se s, th e c o m pan y w ill w ork d ir e ctly w it h t h e patie nt. T he s u cce ss o f N asa q uil r e lie s u po n a n e x te rn al b usin ess p artn er, P ru hart Te ch , w ho m an ufa ctu re s th e r e fr ig e ra te d c a sin g d esig n ed s p eci \b ca lly f o r th is p ro d uct. T he p ro d uct i s r e q uir e d t o b e sh ip ped o ve rn ig h t in a te mpera tu re -c o ntr olle d p ack ag e .

U nfo rtu nate ly , P ru hart Te ch h as l im ite d r e fr ig e ra te d s h ip pin g co nta in ers , a n d th e a v aila b ility i s r e str ic te d to w eeke n d d eliv e rie s o nly . Y o u w ill n eed to w ork c lo se ly w ith th is p artn er t o e n su re th eir m an ufa ctu rin g o pera tio n i s a b le to i n cre ase a s n eed ed i n a j u st-in - tim e e n vir o nm en t to m eet sa le s d em an d s. Y o ur c o nta ct’s n am e at P ru hart Te ch i s D ie go G arc ia . Y o u h av e r e ce iv e d a c u sto mer c o m pla in t via t h e c o m pan y’s s o cia l m ed ia p ag e . T he c u sto mer i s e x tr em ely d is sa tis \b ed , a n d t h e co m pla in t has n egativ ely i m pacte d th e c o m pan y’s i m ag e . T he cu sto mer’s c o m pla in t is a s f o llo w s: “ @ N asa q uil d oes n ot w ork ! M y wif e s ta rte d N asa q uil a n d g o t ve ry i ll! I d on’t und ers ta nd h ow b ig p h arm a c o m pan ie s g e t aw ay w ith r o llin g o ut u nsa fe d ru gs t h at c a n h urt peo ple ! D ealin g w ith a ll o f th e m ed ic a l a p po in tm en ts a n d is su es i s b ad e n ough , b ut th is s ic k n es s . . . I c a n not w ait fo r th e 7/15/2019 5/14 patie nt su ppo rt m eetin g to morro w to s h are t h is m ed ic a tio n ’s r e actio n. M ay b e th is d ru g s h ould n’t be a p pro ve d y e t.” S ce n ario 3 : Yo u a re a m an ag e r o f a r e se arc h c o m pan y. Y o ur r e se arc h t e am h as d eve lo ped a tr an sitio n p ack ag e th at allo w s a g as-p o w ere d e n gin e t o tr an sitio n to r u nnin g o n b io fu els . T he a v aila b ilit y a n d l o w c o st o f b io fu els m ake th e tr an sitio n p ack ag e a p o te ntia l g am e c h an ge r i n th e a u to mob ile m ark e t. Y o u h av e n am ed th e p ro d uct S p ark it . I n a d ditio n to te sts c o m ple te d b y y o ur s ta ff, y o u h av e p artn ere d w ith a l a rg e a u to mob ile p ro d uce r to e n su re t h e t r a n sit io n p ack ag e w ork s w ith m an y d if fe re n t ty pes o f v e h ic le s. T he l a rg e a u to m ob ile p ro d uce r r e m ain s a p artn er i n th e p ro d uct as a r e su lt o f t h eir in vo lv e m en t, a n d y o u a n tic ip ate th at fu tu re v e h ic le s f r o m t h e pro d uce r m ay u se th e te ch nolo gy w hen i n it ia lly b uilt . W it h t h e pro d uce r's a ssis ta nce , y o u a n tic ip ate 5 0% o f c a rs c u rre n tly o n t h e ro ad c a n p o te ntia lly b e r e tr o \b tte d w ith y o ur p ro d uct. T he p ro d uce r h as c re ate d a g u id e f o r y o ur s a le s f o rc e to e n su re t h at S p ark it i s n ot so ld to c u sto mers w hose c a rs a re n ot co m patib le w it h t h e p ro d uct. T his i s th e \b rs t big p ro d uct deve lo ped b y y o ur c o m pan y. Y o ur s a le s an d s e rv ic e te am s d o n ot hav e c u rre n t re la tio nsh ip s w it h p o te n tia l b uye rs . O ne p o te ntia l r is k i s th at pu rc h ase rs m ay c h oose t o i n sta ll th e tr an sitio n p ack ag e o n th eir o w n r a th er t h an c h oose a k n ow le d ge ab le a u to motiv e p ro fe ssio nal to i n sta ll i t . Y o u a n tic ip ate th ere m ay b e i s su es w ith i n sta lla tio n a s a r e su lt . T he s u cce ss o f S p ark it r e lie s u po n a n e x te rn al b usin ess p artn er, A uto jo r , w ho m an ufa ctu re s a \b lte r c ritic al to th e p ro per o pera tio n o f th e tr an sitio n p ack ag e . A s th e r e su lt o f a n atu ra l d is a ste r, A uto jo r r e ce n tly l o st a m an ufa ctu rin g p la n t th at w as re sp o nsib le f o r p ro d ucin g 2 5% o f y o ur i n ve n to ry . Y o u w ill n eed t o 7/15/2019 6/14 work c lo se ly w ith th is p artn er to e n su re th eir m an ufa ctu rin g opera tio n i s a b le to c o ntin ue s u ppo rtin g th e j u st-in -t im e en vir o nm en t to m eet sa le s d em an d s. Y o ur c o nta ct’s n am e at A uto jo r i s M ate o K ala n i . Y o u h av e r e ce iv e d a c u sto mer c o m pla in t via t h e c o m pan y’s s o cia l m ed ia p ag e . T he c u sto mer i s e x tr em ely d is sa tis \b ed , a n d t h e co m pla in t has n egativ ely i m pacte d th e c o m pan y’s i m ag e . T he cu sto mer’s c o m pla in t is a s f o llo w s: “ I b ough t a n d i n sta lle d Sp ark it . I t d oesn ’t w ork ! T he i n str uctio ns d o n ot m atc h m y e n gin e’s l a y o ut, a n d now m y c a r d oesn ’t w ork a t all. T his w as s u ppo se d t o s a v e m e money, b ut now m y c a r w on’t ru n. I ’l l h av e t o p u t m ore m oney i n to g e ttin g i t \b xe d . T his i s r id ic u lo us. I h av e to ld a ll m y f r ie n d s, a n d n ow I a m te llin g th e w orld — d o n ot buy th is p ro d uct! I f y o u d o, y o u w ill r e gre t it. ” R EQ UIR EM EN TS Yo ur s u b m is sio n m ust be y o ur o rig in al w ork . N o m ore t h an a c o m bin ed to tal o f 3 0% o f th e s u b m is sio n a n d n o m ore t h an a 1 0% m atc h to a n y o ne i n d iv id ual s o urc e c a n b e d ir e ctly q uote d o r c lo se ly p ara p h ra se d f r o m s o urc e s, e ve n i f c ite d c o rre ctly . A n o rig in alit y r e p o rt is p ro vid ed w hen y o u s u b m it yo ur ta sk t h at c a n b e u se d a s a g u id e. Y o u m ust use th e r u b ric to d ir e ct th e c re ati on o f y o ur s u b m is sio n b eca u se i t pro vid es d eta ile d c rite ria th at w ill b e u se d t o e v alu ate y o ur w ork . E ach r e q uir e m en t belo w m ay b e e v alu ate d b y m ore t h an o ne r u b ric a sp ect. T he r u b ric a sp ect title s m ay c o nta in h yp erlin ks t o r e le v an t po rtio ns o f th e c o urs e .

C re ate a p o rtf olio o f c o m munic a tio n d ocu m en ts b ase d o n o ne o f th e sc e n ario s b y d oin g th e f o llo w in g: 7/15/2019 7/14 A. C om po se a m otiv atio nal e m ail to i n te rn al s ta ff t h at d is c u sse s tw o a d van ta ge s a n d tw o d is a d van ta ge s o f th e p ro d uct a n d e x p la in h ow to m itig ate th e d is a d van ta ge s s h ould t h ey o ccu r. B . C om po se a n i n fo rm atio nal e m ail to e x te rn al s ta ke h old ers xf i.e ., i n ve sto rs , s h are h old ers ) th at dis c u sse s tw o d is tin ct org an iz a tio nal an d /o r \b nan cia l i m pacts th e p ro d uct w ill c re ate . C . C om po se a c o nsu m er-fa cin g b lo g p o st th at h ig h lig h ts t h re e d is tin ct ben e \b ts o f th e p ro d uct an d i n fo rm s t h e c o nsu m ers w hat se ts th is p ro d uct an d /o r b usin ess a p art f r o m o th ers i n t h e in d ustr y. D . C om po se a p ers u asiv e l e tte r to th e b usin ess p artn er t o d is c u ss th eir c h alle n ge s i n m eetin g y o ur p ro d uctio n n eed s. E . C om po se r e sp o nse s to th e c u sto mer c o m pla in t a b out t h e pro d uct th at w as p o ste d o n th e c o m pan y’s s o cia l m ed ia p ag e b y d oin g th e f o llo w in g: 1 . D eve lo p a p u b lic r e sp o nse th at ack n ow le d ge s t h e c u sto m er co m pla in t an d i m pro ve s th e c o m pan y i m ag e w it h in t h e s o cia l m ed ia p ag e . 2 . D eve lo p a d ir e ct priv ate m essa g e w it h a p ro po se d a d ju stm en t xfr e so lu tio n) f o r th e c u sto mer. F . E valu ate th e c o m munic a tio n s tr ate gie s a n d m eth od s xf i.e ., e m ail, le tte r, b lo g, a n d s o cia l m ed ia ) u se d i n i te ms A –E b y d oin g t h e fo ll o w in g: 1. E xp la in h ow th e co m munic a tio n str ate gie s s u ppo rt o r d o n ot su ppo rt th e d esir e d outc om es a n d p ro vid e e x a m ple s to s u ppo rt yo ur c o nclu sio n . 2. E xp la in h ow th e fo ur c o m munic a tio n m eth od s e ffe ctiv ely o r in effe ctiv ely s e rv e th e ta rg e t au d ie n ce a n d p ro vid e e x a m ple s 7/15/2019 8/14 to s u ppo rt yo ur c o nclu sio n. G . A ck n ow le d ge s o urc e s, u sin g A PA -fo rm atte d i n -t e x t c it a tio ns a n d re fe re n ce s, f o r c o nte nt th at is q uote d, p ara p h ra se d , o r s u m mariz e d . H . D em onstr ate p ro fe ssio nal c o m munic a ti on i n t h e c o nte n t a n d pre se n ta tio n o f y o ur s u b m is sio n. R U BRIC A . M OTIV A TIO NAL E M AIL T O I N TER N AL S TA FF : N O T E V ID EN T A m otiv atio nal e m ail f o r th e in te rn al s ta ff i s n ot pro vid ed . A PPR OACH IN G CO M PET EN CY The m otiv atio nal e m ail i s n ot ap pro pria te ly w ritte n f o r in te rn al s ta ff o r in ad eq uate ly d is c u sse s 2 a d van ta ge s a n d 2 d is a d van ta ge s o f th e p ro d uct, o r i t d oes n ot su f \b cie n tly e x p la in h ow to m itig ate th e d is a d van ta ge s. C O M PET EN T The m otiv atio nal e m ail i s a p pro pria te ly w ritte n f o r i n te rn al sta ff, a d eq uate ly d is c u sse s 2 a d van ta ge s a n d 2 d is a d van ta ge s o f th e p ro d uct, a n d su f \b cie n tly e x p la in s how to m itig ate th e dis a d van ta ge s. 7/15/2019 9/14 B. I N FO RM ATIO NAL E M AIL T O E X TER N AL S TA KEH O LD ER S : C . C O NSU M ER -F A CIN G B LO G P O ST : N O T E V ID EN T An i n fo rm atio nal e m ail to e x te rn al sta ke h old ers i s n ot pro vid ed . A PPR OACH IN G CO M PET EN CY The i n fo rm atio nal e m ail i s n ot ap pro pria te ly w ritte n f o r ex te rn al sta ke h old ers o r in ad eq uate ly d is c u sse s 2 d is tin ct o rg an iz a tio nal an d /o r \b nan cia l im pacts th e pro d uct w il l c re ate . CO M PET EN T The i n fo rm atio nal e m ail i s a p pro pria te ly w ritte n f o r e x te rn al sta ke h old ers a n d ad eq uate ly d is c u sse s 2 d is tin ct o rg an iz a tio nal an d /o r \b nan cia l im pacts th e pro d uct w il l c re ate . NO T E V ID EN T A c o nsu m er-fa cin g b lo g p o st is n ot pro vid ed . A PPR OACH IN G CO M PET EN CY The b lo g p o st is n ot ap pro pria te ly w ritte n f o r co nsu m ers , in ad eq uate ly h ig h lig h ts 3 C O M PET EN T The b lo g p o st is a p pro pria te ly w ritte n f o r co nsu m ers , a d eq uate ly h ig h lig h ts 3 d is tin ct b en e \b ts o f th e 7/15/2019 10/14 D. P ER SU A SIV E L E T TER T O B U SIN ESS P A RTN ER : d is tin ct ben e \b ts o f th e p ro d uct, o r d oes n ot in fo rm th e c o nsu m er w hat se ts th e pro d uct an d /o r b usin ess a p art fr o m o th ers i n th e in d ustr y. p ro d uct, a n d in fo rm s th e co nsu m er w hat se ts th e p ro d uct a n d /o r b usin ess a p art fr o m o th ers in th e i n d ustr y. N O T E V ID EN T A l e tte r to th e busin ess p artn er i s n ot pro vid ed . A PPR OACH IN G CO M PET EN CY The l e tte r i s n ot ap pro pria te ly o r pers u asiv e ly w ritte n f o r th e busin ess p artn er o r i n ad eq uate ly d is c u sse s th e partn er’s c h alle n ge s i n m eetin g pro d uctio n n eed s.

T he l e tte r i s c o m po se d w ith in ad eq uate l o gic b y n ot pro vid in g C O M PET EN T The l e tte r i s a p pro pria te ly a n d pers u asiv e ly w ritte n f o r th e busin ess p artn er an d a d eq uate ly d is c u sse s th e partn er’s c h alle n ge s i n m eetin g p ro d uctio n need s. T he l e tte r i s c o m po se d w ith a d eq uate l o gic b y p ro vid in g f a cts th at ca n b e tie d to b en e \b ts i n 7/15/2019 11/14 E 1 . P U BLIC R ESP O NSE T O C U ST O M ER C O M PLA IN T : E2 . D IR EC T P R IV A TE M ESSA G E T O C U ST O M ER C O M PLA IN T : fa cts th at ca n b e tie d to b en e \b ts i n s u ppo rtin g pro d uctio n n eed s. su ppo rtin g pro d uctio n n eed s. N O T E V ID EN T A r e sp o nse to th e cu sto mer co m pla in t is n ot pro vid ed . A PPR OACH IN G CO M PET EN CY The r e sp o nse d oes n ot ack n ow le d ge th e c u sto mer co m pla in t, w ould n ot lik e ly i m pro ve th e c o m pan y im ag e , o r i s in ap pro pria te f o r a p u b lic o nlin e au d ie n ce . C O M PET EN T The r e sp o nse a ck n ow le d ge s th e cu sto mer co m pla in t, w ould lik e ly i m pro ve th e co m pan y i m ag e , an d i s a p pro pria te fo r a p u b lic o nlin e au d ie n ce . N O T E V ID EN T A d ir e ct priv ate m essa g e to th e cu sto mer i s n ot pro vid ed . A PPR OACH IN G CO M PET EN CY The r e sp o nse d oes n ot pro vid e a p ro po se d ad ju stm en t fo r th e cu sto mer o r i s n ot ap pro pria te f o r a C O M PET EN T The r e sp o nse p ro vid es a p ro po se d ad ju stm en t fo r th e cu sto mer a n d i s a p pro pria te f o r a 7/15/2019 12/14 F1 . C O M MUN IC ATIO N S T R ATEG IE S : F2 . C O M MUN IC ATIO N M ET H O DS :

d ir e ct priv ate m essa g e . d ir e ct priv ate m essa g e . N O T E V ID EN T A r e sp o nse e x p la in in g h ow th e co m munic a tio n str ate gie s s u ppo rt o r d o n ot su ppo rt th e d esir e d o utc om es i s n ot pro vid ed , o r n o ex a m ple s a re p ro vid ed . A PPR OACH IN G CO M PET EN CY The r e sp o nse in effe ctiv ely e x p la in s h ow th e co m munic a tio n str ate gie s s u ppo rt o r d o n ot su ppo rt th e d esir e d o utc om es, o r th e ex a m ple s p ro vid ed d o n ot su ppo rt th e co nclu sio ns. C O M PET EN T The r e sp o nse e ffe ctiv ely e x p la in s how th e co m munic a tio n str ate gie s s u ppo rt o r d o n ot su ppo rt th e d esir e d o utc om es a n d pro vid es r e le v an t ex a m ple s to s u ppo rt c o nclu sio ns. N O T E V ID EN T A r e sp o nse e x p la in in g h ow th e 4 c o m munic a tio n meth od s s e rv e th e targ e t au d ie n ce i s n ot pro vid ed , o r no e x a m ple s a re A PPR OACH IN G CO M PET EN CY The r e sp o nse d oes n ot lo gic a lly e x p la in h ow th e 4 c o m munic a tio n meth od s effe ctiv ely o r C O M PET EN T The r e sp o nse lo gic a lly e x p la in s how th e 4 c o m munic a tio n meth od s e ffe ctiv ely o r i n effe ctiv ely s e rv e th e ta rg e t 7/15/2019 13/14 G. A PA S O URC ES : H . P R O FE SSIO NAL C O M MUN IC ATIO N : pro vid ed , o r n o ex a m ple s a re p ro vid ed . in effe ctiv ely s e rv e th e ta rg e t au d ie n ce , o r th e ex a m ple s p ro vid ed d o n ot su ppo rt th e co nclu sio ns. a u d ie n ce a n d pro vid es r e le v an t ex a m ple s to s u ppo rt th e co nclu sio ns. N O T E V ID EN T The s u b m is sio n d oes n ot in clu d e in -te xt cita tio ns an d r e fe re n ce s acco rd in g to A PA sty le f o r c o nte nt th at is q uote d, para p h ra se d , o r su m mariz e d . A PPR OACH IN G CO M PET EN CY The s u b m is sio n in clu d es i n -te xt cita tio ns a n d re fe re n ce s f o r co nte nt th at is q uote d, para p h ra se d , o r su m mariz e d b ut d oes n ot d em onstr ate a c o nsis te nt ap plic a tio n o f A PA sty le . C O M PET EN T The s u b m is sio n in clu d es i n -te xt cita tio ns a n d re fe re n ce s f o r co nte nt th at is q uote d, para p h ra se d , o r su m mariz e d a n d d em onstr ate s a c o nsis te nt ap plic a tio n o f A PA sty le . N O T E V ID EN T Conte nt is u nstr uctu re d , i s A PPR OACH IN G CO M PET EN CY CO M PET EN T Conte nt re ﬂ ects a tte ntio n to d eta il, 7/15/2019 14/14 REFE R EN CE LI ST Cen te rs f o r D is e ase C ontr ol a n d P re ve n tio n xf 2 019, F eb ru ary 2 8).

2 018-2 019 U .S . ﬂ u s e aso n: P re lim in ary b urd en e stim ate s.

R etr ie ve d M arc h 6 , 2 019, fr o m http s:/ /w ww.c d c.g o v/ﬂ u/a b out/b urd en /p re lim in ary -in -s e aso n- estim ate s.h tm d is jo in te d, o r co nta in s p erv asiv e e rro rs i n m ech an ic s, u sa g e , o r g ra m mar.

V oca b ula ry o r to ne i s u npro fe ssio nal o r d is tr acts f r o m th e topic . C onte nt is p o orly o rg an iz e d , i s d if \b cu lt to f o llo w , or c o nta in s e rro rs in m ech an ic s, u sa g e , o r g ra m mar th at ca u se c o nfu sio n.

Te rm in olo gy i s m is u se d o r in effe ctiv e. is o rg an iz e d , a n d fo cu se s o n th e m ain id eas a s p re sc rib ed in th e ta sk o r ch ose n b y th e ca n d id ate .

Te rm in olo gy i s p ertin en t, i s u se d co rre ctly , a n d effe ctiv ely c o nve y s th e i n te nd ed m ean in g.

M ech an ic s, u sa g e , an d g ra m mar p ro m ote a ccu ra te in te rp re ta tio n a n d und ers ta nd in g.