From the Goldsmith & Carter textbook, select either the Bank of America (Chapter 2) or McDonald’s (Chapter 9) case study for this assignment. Write a five to seven (5-7) page paper in which you: Outli

From the Goldsmith & Carter textbook, select either the Bank of America (Chapter 2) or McDonald’s (Chapter 9) case study for this assignment. Write a five to seven (5-7) page paper in which you: Outli 1