Using the organization that your professor has preapproved, synthesize the organization’s readiness for change. Evaluate whether or not to implement your new program, policy, practice, or procedure. U

Starbucks

Priysha Kapoor

Strayer University

HRM 560

Professor Beck

July 10, 2019

From its time of establishment, Starbucks has been among the global beverage chain operating conglomerates dating back in 1971. They're selling the product is coffee which is quite cherished worldwide. The human resource program, as well as the conglomerate's policies, are to die for, the firm has a wide range of employees basing (Starbuck, 2015) the fact that the firm is an international conglomerate. Among the company’s policies exists the employee training, this is normally done to welcome new employees as well as the existing ones so as to improve their services .in bid to adapt to the ever-changing technology workers are always in “class” so that the company can stay afloat against its rivals. Worker motivation is also among the founding policies, the company monitors employees on individual levels as well as going extra steps such as giving workers days off so as to extract the best from them.

The marketing strategy for the company has been affected at some point. One cannot ignore the fact that consumers have been noted to spend less as well as the number of times that they visited Starbuck stores. However, based on the company’s brand name it has remained afloat while still remaining as the dominant player. Rationally the conglomerate has failed in its marketing formulation strategies which (Pollack, 2015) attributed to the company history deterioration. Marketing involves taking into consideration the client’s preferences while still marking its rival company’s trends. The conglomerate should take a competitive advantage which has always been directed by the market as well as upgrading operational efficiency. With the review of the above, the company should notice a progressive upward trend in terms of sale so that Starbuck can achieve its competitiveness

References

Starbuck, W. H. (2015). Organizations as action generators. Available at SSRN 2708094.

Pollack, J., & Adler, D. (2015). Emergent trends and passing fads in project management research: A scientometric analysis of changes in the field. International Journal of Project Management, 33(1), 236-248.