Unit outcomes addressed in this Assignment: Formulate effective practices for employing marketing tools to specific situations in the healthcare environment. Course outcomes addressed in this Assignme

Kaplan University School of Health Sciences Unit 8 Assignment HA575 Unit 8 Assignment Unit outcomes addressed in this Assignment: Formulate effective practices for employing marketing tools to specific situations in the healthcare environment. Course outcomes addressed in this Assignment: HA575 -04 : Formulate effective practices for employing marketing tools to specific situations in the healthcare environment. Professional Competency addressed in this Assignment: PC -2.3: Demonstrate integrity through the application of relevant codes of conduct and social responsibili ty within one's profession. Instructions: In this unit, you become the sole owner of a healthcare organization. You would like to increase marketing potential while maintaining social responsibility within your field. As a new owner, you are not afforded a budget to hire a marketing expert and must develop the marketing strategy and subsequent collateral materials yourself. Your objective for this unit it to develop a marketing package that promotes your healthcare organization. By the end of this unit, y ou will become the subject matter expert on developing and deploying a marketing strategy for a healthcare organization. ● Submit your marketing package as one (1) Word document. To do this, you will need to use Page Break and copy/paste functions. Failure to submit your marketing package into one (1) document may result in a grade reduction. ● Your final submission must include each of the following: ● Professional letter from you to the local Chamber of Commerce introducing your new healthcare organization to the community. This is your opportunity to make a good, first impression, so be sure to incorporate the elements you would want to promote. ● Discuss the 4 P’s of marketing in your organization ● Discuss the 5 P’s of healthcare marketing in your organization ● Create mission and vision statements ● Develop codes of professional conduct which support social responsibility in your select healthcare field ● Record a 30 -second radio announcement (using a free online voice recorder such as vocaroo.com). You will provide the audio link to your instructor on a separate page in your marketing package. ● Design a print advertisement (e.g. billboard, bus, newspaper, etc.). You will provide the print advertisement that you create on a separate page in your marketing package. Kaplan University School of Health Sciences Unit 8 Assignment HA575 ● All materials in your marketing packet must be completely original. Copying and pasting work from other sources for this assignment is strictly prohibited.

Remember, you are developing a marketing package for your own healthcare organization; make it uniq ue. Plagiarism is not permitted and will result in academic discipline. All content submitted needs to be original. ● Although the use of APA formatting is not required for this assignment, proper grammar, spelling, and punctuation are expected. Submitting your work: Submit your Assignment to the appropriate Dropbox. For instructions on submitting your work, view the Dropbox Guide located under Academic Tools at the top of your unit page. Please be sure to download the file “Writing Center Resou rces” from Doc Sharing to assist you with meeting APA expectations for written Assignments. To view your graded work, come back to the Dropbox or go to the Gradebook after your instructor has evaluated it. Make sure that you save a copy of your submitted work. Kaplan University School of Health Sciences Unit 8 Assignment HA575 Unit 2 Assignment Grading Rubric = 200 points Assignment Requirements Points possible Points earned by student Letter to the Chamber of Commerce is convincing, written in a professional format (including accurate receiver information), highlights relevant details of the organization, and is free from all grammatical errors (30). 0-30 The 4 P’s of marketing are identified and discussed in your organization (5 points each). 0-20 The 5 P’s of healthcare marketing are identified and discussed in your organization (10 points each). 0-50 The mission and vision statements are originally developed, accurately reflect the healthcare organization, and are visually appealing (10 points each). 0-20 The codes of professional conduct clearly support social responsibility in the select healthcare field (20). 0-20 The 30 -second radio announcement is clear, understandable, and promotes the healthcare organization. If an audio file is not provided, a detailed script is developed that clearly illustrates the content of the radio announcement (20). 0-20 The print advertisement is originally developed, visually appealing, promotes the healthcare organization, and includes relevant information for the co nsumer (20). 0-20 Student presents work void of grammatical, spelling, and punctuation errors. Student presents work void of copyright, plagiarism, and proofreading errors. 0-20 Total (Sum of points earned) 0-200 Instructor Feedback*: *Instructor may also leave feedback comments within Assignment submission. Kaplan University School of Health Sciences Unit 8 Assignment HA575 THE FOLLOWING IS THE SCRIPT FOR THE AUDIO/VIDEO INTRODUCTION INDICATED IN THE DIRECTIONS ABOVE . IT SHOULD NOT BE PUBLISHED WITHIN THE COURSE: Audio/visual Assignment Introduction Storyboard SLIDE/script DESCRIBE IMAGES NEEDED ● Marketing efforts help to make an organization stand out compared to the rest. Effective marketing efforts ensure that the exposure is positive. https://encrypted - tbn1.gstatic.com/image s?q=tbn:ANd9GcRD0T zZRJUylcHu6GY7asqv QAAxbYGKmbOehXu8 WgAV_mxR -hJx ● How you communicate your marketing strategy is just as important as the content contained therein. Are you effectively communicating your marketing message? http://i - cdn.phonearena.com/i mages/articles/59993 - gallery/Talking - obnoxiously -loud -while - on -a-conversation.jpg ● The success of any marketing initiative in healthcare is not necessarily the number of people who use your services; rather, success comes from how many people value your services and will return. https://encrypted - tbn2.gstatic.com/image s?q=tbn:ANd9GcSNPh qxk - 3v5eTiAc00kGuru8myo HW - 92U6EPQzfVptt9K5OH RY HYPERLINK "http://inboundly.wpengine.netdna -cdn.com/wp - content/uploads/2013/08/strategy -300x300.jpg"