In the role of a health care manager, for the final project you will develop and write a comprehensive marketing and communication plan for your fictitious health care organization. The final project

REQUIREMENTS:

YES

NO

COMMENTS

1. Name and type of healthcare organization (e.g. stand-alone, multi-facility, multi-campus, community based, etc.).

1. Mission, vision, goals

1. Bed number, volumes

1. Types of Service provided

1. Quality Indicators

1. Financial Performance Indicators

1. Human Resource Challenges

1. Diversity Issues

1. Community population statistics

1. Additional Information