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International Strategic Management 3


TERM PAPER

Name: Burak Oguz

Institution: International Strategic Management


International strategic management

The main aim of any organization is to make profits and have satisfied customers to whom they sell the products. With this in mind, companies have to come up with ways that ensure that there is continuity of the business as well as making profits and the company growth as a whole. Organizations opt to go international with an aim to gain diverse people from many locations in the world. By companies doing international, there is an added advantage of having workers from all over the world. With workers from diverse groups of people, the diversity of inclusion is achieved thus ensuring the company more success and performance of the organization.

In addition, companies opt to go international to ensure that they remain competitive by targeting a larger market. Companies aim at being the best by targeting a larger group of people by being international. This ensures that the company of more potential customers thus ensuring that the company is still competitive in the business market. For instance, a company that is involved in productions of cosmetics would perform better as a global company compared to a local company. This is because the company is able to focus on a larger audience thus making overall improved performance enhanced by the large market (Liu, 2017).

In order for companies to ensure the growth of the organizations, it is key for its business to be grown to international standards. With this, an organization is assured of improved performance and growth as a result of the many added advantages related to international standards of companies. This is evident in companies for instance amazon and Microsoft which have been well established and involved in the global market.

Reference

Liu, S. (2017). Globalization as boundary-blurring: international and local law firms in China’s corporate law market. In Law and the Market Economy in China (pp. 231-264). . Routledge.