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Stakeholder Responses to Organizational Change

You are the Human Resources Director of an imaginary Fortune 500 company named FusionTastic. This company deals in the design and manufacturing of retro garment wear of the 70s, 80s, and 90s, for which there has been a popular cultural interest amongst millennials. The company manufactures high-end quality clothing that is mainly sold in college towns and chic boutiques. FusionTastic also maintains an Internet store that serves customers from all over the world. The company was founded by a brother and sister team, Harry and Rosalie Smith, born in the 1970s, who grew up watching all the typical television shows of the 70s, and 80s, and 90s. They serve as CEO and CFO, respectively, of the company.

The Board of Directors for your company want to acquire a small-scale costume company called Chameleon Costumery that consists of 20 costume stores located on the West Coast and whose primary revenue is generated mainly at Halloween time. FusionTastic employees and shareholders have been writing to the Board of Directors and the CEO and CFO expressing disdain over the acquisition of Chameleon Costumery. The concerns have been over FusionTastic lessening its unique reputation for niche, high-end quality garments to include an inexpensive and low-end line of costumes. There is fear that FusionTastic’s reputation and brand will be diminished with this acquisition. In addition, two long-time, 20-year employees, Josh Raymond and Griselda Lopez, have been chosen to head up the acquisition. They really do not want to see this happen because they value FusionTastic as it is. Josh is a technical and analytical type, and generally likes things to be done in a certain way. Griselda has always been considered a “hippie-type”, but is upset about the acquisition to the point that she is making herself sick and is thinking of quitting. Part of FusionTastic’s success has been due to Griselda’s creativity and vision. You believe that Harry and Rosalie want Josh and Griselda to be change leaders in the forthcoming acquisition.