Attached is the Required Template In this assignment, you are to use the same corporation you selected and focused on for Assignment 1. Using the corporation you chose from Assignment 1, examine the
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Week 6 Assignment 2
Student Full Name
Strayer University
BUS499 Business Administration Capstone
Dr. Keller
Dr. Gardner
Date
Everything in Blue below should be deleted
Due Week 6 and worth 125 points
Using the corporation you chose from Assignment 1, examine its industry. Research the company on its own website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online databases, and any other credible sources you can find. The annual report will often provide insights that can help address some of these questions.
Read chapters 1 -3 in the course textbook and complete the LEARN E-Activities for Weeks 1-3 as they set the foundation to this assignment. Be sure to cite your sources!
Link to Writing Workshop for this Assignment: https://cdnapisec.kaltura.com/index.php/extwidget/preview/partner_id/956951/uiconf_id/43830551/entry_id/0_11f0osyn/embed/dynamic
Begin your paper on Page 2 below and write a minimum of four (4) pages. The minimum page count does not include the Title or Source pages.
Week 6 Assignment 2
Write your introduction here. Include one (1) paragraph (not more than 6 lines of text) that explains what your paper will discuss. Much of your introduction may be taken from the assignment instructions (in your own words). Read all assignment resources to understand what should be included in your paper. Be sure to review the assignment instructions in Blackboard, the grading rubric, and the recorded writing workshop to understand the requirements. Do not exceed 6 lines of text in this introduction. There should be no direct quotes in this section.
General Environment
Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the industry in which it operates. Hint: see table 2.1. Remember that to assess a concept, you will weigh all aspects to judge the importance or relevance of that concept. Do not simply define the segments.
Your assessment should demonstrate that you have read, understand, and can apply the selected segments of the general environment concepts covered in the textbook and course resources. Your writing here should thoroughly assess how the selected segments influence your corporation. Do not write about the general environment in general terms. Your assessment should be directly related to your selected corporation. Do not assess all the segments—only assess the two (2) segments that rank highest in influencing your corporation. A thorough assessment is defined as providing a complete response that is not superficial or partial regarding every detail of the concepts as described in the course. You will need to apply and incorporate key concepts from the course material to your assessment. Do not Google “segments of the general environment” or provide high-level summaries. You must display, in specific detail, an understanding based on what is studied in this course and an ability to apply the concepts in a real-world assessment of a corporation. Read Chapter 2 in the course textbook. Review the Week 2 Learn video/Lecture for supporting content. Cite all sources and limit the use of direct quotes.
Five Forces of Competition
In this section you will consider the five (5) forces of competition and choose the two (2) that you estimate are the most significant for the corporation you chose. Hint: see figure 2.2 in the textbook. You will then, evaluate how well the company has addressed these two (2) forces in the recent past.
Item 1
Choose one (1) of the five (5) forces of competition that you estimate is the most significant for the corporation you chose. Provide a thorough assessment of why you think selected force is significant to your corporation. A thorough assessment is defined as providing a complete response that is not superficial or partial regarding every detail of the concept as described in the course. Do not Google “five forces of competition” or simply provide a definition. You will need to apply and incorporate key concepts from the course material in your evaluation. Specifically address the applicable key concepts from the textbook and course material for the selected force. You will need to read the chapters and listen to the lectures to understand the key concepts for each force. Read Chapter 2 in the course textbook and review the Week 2 Learn video Lecture for supporting content. Hint: the five (5) forces of competition is the same as “Porters 5 Forces of Competition”. Cite all sources and limit the use of direct quotes.
Item 2
Choose another one (1) of the five (5) forces of competition that you estimate is the most significant for the corporation you chose. This should not be the same force assessed in Item 1 above. Provide a thorough assessment of why you think the selected force is significant to your corporation. A thorough assessment is defined as providing a complete response that is not superficial or partial regarding every detail of the concept as described in the course. Do not Google “five forces of competition” or simply provide a definition. You will need to apply and incorporate key concepts from the course material in your assessment. Specifically address the applicable key concepts from the textbook and course material for the selected force. You will need to read the chapters and listen to the lectures to understand the key concepts for each force. Read Chapter 2 in the course textbook and review the Week 2 Learn video Lecture for supporting content. Hint: the five (5) forces of competition is the same as “Porters 5 Forces of Competition”. Cite all sources and limit the use of direct quotes.
Evaluation
Evaluate how well the company has addressed these two (2) forces in the recent past. This will require some research. Remember that to evaluate a concept, you will break down all components to determine or analyze facts, value, or views. Your evaluation should demonstrate that you have read, understand, and can apply the concepts covered in the textbook and course resources. Do not write about the selected forces in general terms. Your evaluation should be directly related to your selected corporation and include a thorough evaluation of how the company has addressed the forces recently. You must display an understanding based on what is studied in this course and an ability to apply the concepts in a real-world evaluation of a corporation. Your writing here should provide a thorough evaluation of your chosen corporation. Cite all sources and limit the use of direct quotes.
Future Improvements
With the same two (2) forces assessed and evaluated in the sections above, predict what the company might do to improve its ability to address these forces in the near future. Your writing here should provide a thorough prediction of what the company should do to address impacts from the selected forces. Your prediction should be your own, not predictions from your sources or actions your corporation has taken or plans to take. Remember that a thorough response is defined as providing a complete response that is not superficial or partial regarding every detail of the concepts as described in the course. Read Chapter 2 in the course textbook as each chapter provides a solid background and clues that apply to this section. Review the Week 2 Learn video Lecture for supporting content. Cite all sources and there should be no direct quotes in this section.
External Threats and Opportunities
Assess the external threats affecting this corporation and the opportunities available to the corporation. You will need to provide a thorough assessment of both the external threats and the opportunities available to your corporation. Do not choose one or the other. Both the external threats and the opportunities must be assessed. Keep in mind that most companies will have more than just one (1) external threat and more than just one (1) opportunity. Your thorough assessment should identify several of the threats and opportunities. Remember that threats and opportunities are external to the organization (i.e. the external environment). Read Chapter 2 in the course textbook as it provides a solid background and clues for this section. Review the Week 2 Learn video/Lecture for supporting content. Cite all sources and limit the use of direct quotes.
Threats and Opportunities Strategies
Give your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Justify your answer. You will need to provide opinions on both the most serious threat and greatest opportunity. Do not choose one or the other. Both the threat and opportunity must be addressed. Your opinion on what the company should do to address the threat and opportunity should be justified by a sound and thoroughly explained rationale. Your writing here should be your own opinions, not the opinions of your sources. Read Chapter 2 in the course textbook as it provides a solid background and clues for this section. Review the Week 2 Learn video/Lecture for supporting content. Cite all sources and limit the use of direct quotes.
Strengths and Weaknesses
Give your opinion on the corporation's greatest strengths and most significant weaknesses. Keep in mind that strengths and weaknesses are internal to the organization (i.e. the internal environment) You will need to address both the greatest strengths and most significant weaknesses. Do not choose one or the other. Both the greatest strengths and most significant weaknesses must be addressed. Keep in mind that most companies will have more than just one (1) great strength and more than just one (1) significant weakness. Your thorough assessment should identify several of the great strengths and opportunities. Read Chapter 2 and 3 in the course textbook as it provides a solid background and clues for this section. Review the Week 2 and Week 3 Learn video/Lecture for supporting content. Cite all sources and limit the use of direct quotes.
Strategy
Choose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Justify your choices. You will need to select a strategy/tactic for both the strengths and for the weakness. Do not choose one or the other. Both the strengths and weakness must be addressed. Your justifications should be sound and thoroughly explained. For example, do not simply state that the corporation should choose a selected strategy, but rather explain why the strategy is a good choice for your corporations’ specific strengths or weakness. Read Chapter 2 and 3 in the course textbook as it provides a solid background and clues for this section. Review the Week 2 and Week 3 Learn video/Lecture for supporting content. Cite all sources and limit the use of direct quotes.
Resources, Capabilities, and Core Competencies
Determine the company's resources, capabilities, and core competencies. Your determination should include an explanation of the relevance of each resource, capability, and core competency. Do not simply list the resources, capabilities, and core competencies. Remember that a thorough determination will provide a complete response that is not superficial or partial regarding every detail of the concept as described in the course. Use your course materials to demonstrate your understanding of the key course concepts regarding resources, capabilities, and core competencies. Do not write in general terms. Your determination should display that you can apply the course concepts to your selected corporation. Read Chapter 3 in the course textbook as it provides a solid background and clues that apply to this section. Review the Week 3 Learn video/Lecture for supporting content. Cite all sources and limit the use of direct quotes.
Sources
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic management: Concepts and cases: Competiveness and globalization (10th ed.). Mason, OH: South-Western Cengage Learning.
List your sources on this page and remember to delete the instructions, which are in blue font.
Use at least three (3) quality sources, one of which must be the course textbook to support your ideas/work. Note: Wikipedia and college essay sites do not qualify as academic resources.
Cite your sources throughout your work when you borrow someone else’s words or ideas.
The source page must include all sources used. All sources listed here must be cited in your paper.
Look for a permalink tool for a webpage when possible (especially when an electronic
source requires logging in).
When using SWS remember to organize sources in a numbered list and in order of use throughout the paper; use the original number when citing a source multiple times; and follow this format for all sources:
Author. Publication Date. Title. Page # (written as p. #). How to Find (e.g. web address)
The APA format may also be used for a Reference page.
Questions to ask yourself before submitting your paper.
Did I read the required course material and complete the required activities?
Have I deleted the blue font instructions in this template?
Did I leave the provided section headings in place, as provided in this template?
After deleting the blue fonts in this template, have I changed all font to black?
Additional things to keep in mind.
You will be graded on the content of your submission, the quality of your answers, the logic/organization of the report, your language skills, and your writing skills using the grading rubric.
Strayer uses SafeAssign – an automated plagiarism checker. It is advised that you do your own writing and use external resources to support what you have written in your own words.
