Integrating concepts and theories from the text, analyze the company's external and industry environment, internal resources and intellectual assets Integrating concepts and theories form the text,
Due Date : 11:59 p.m. Sunday of Unit 7 Points: 100 Overview: You will select an organization familiar to you, and you will create a Strategy Plan that will present your proposed future direction for the selected organization Instructions: Integrating concepts and theories from the text, analyze the company's external and industry environment, internal resources and intellectua l assets Integrating concept s and theories form the text, analyze the company's business - level and corporate -level strategies Discuss leadership, innovation and entrepreneurship practices Develop goals and SMART objectives. Provide an overview of the timetable and the required resour ces Construct a document in APA 6th edition format effectively demonstrating mastery of written communication with a targeted audience. Your paper should be between 12 -15 pages in length not including references and the cover page. Other external reference s may be used but are not required Im portant: Please ensure you 'apply' applicable textbook concepts such as a SWOT analysis, a PESTLE analysis, Porter's Five Forces, Value Chain Analysis to name a few. Please also discuss leadership, innovation and entrepreneurship . Document Sections: Identify problems: The p roblems can be succinctly stated in a 2 -3 sentence (short ) paragraph for each. Conduct st rategic analyses: Identify the s trategic issues. Using applicable textbook concepts and two outside professional sources to analyze underlying issues. Integrating concepts and theories from the text, analyze the company's general and industry environment, internal resources and intellectual assets. Integratin g concepts and theories form the text; analyze the company's business -level and corporate -level strategies. Please ensure you 'apply' applicable textbook concepts such as a SWOT analysis, a PESTLE analysis, Porter's Five Forces, Value Chain Analysis to name a few. Please also discuss leadership, innovation and entrepreneurship . Goals and Objectives: What do you think needs to be done to address each issue? I want you to determine what you would do to solve/address the issue s. BUS 525 – Business Strategy and Planning Unit 7 Assignment : Final Paper Examples might be related to more training of staff, more investment in equipment, greater use of specific types of technology, etc. Develop three goals and 2 -3 SMART objectives for each goal. o Make 3-5 recommendations: The se actions that you propose are what the organization should do to implement the goals and objectives and the steps that the organization needs to take. Requirements: Your paper must be 12 -15 pages and must be written in “third person” language. Follow the sections above and use section headings for readability. You are free to add sections if you view it as appropriate. You must follow APA Guidelines and use professional writing. Be sure to read the criteria by which your wor k will be evaluated bef ore you write and again after you write. Evaluation Rubric for Unit 7 Final Paper CRITERIA Exemplary Proficient Needs Improvement Deficient (9-10 points) (8 points) (6-7 points) (0-5 points) The Problems can be Succinctly Stated in a 2-3 Sentence (short) Paragraph for E ach. The problems are fully and clearly defined and presented, including needed details. The problems are present, but are missing minor details. The problems are present, but is missing key details. The problems are missing or poorly presented. (39 -40 points) (32-38 points) (24 -31 points) (0-23 points) Application of Textbook Concepts & Professional Sources Used applicable textbook concepts fully and appropriately and two outside professional sources to analyze underlying issues Used some applicable textbook concepts appropriately but missing some depth, detail, or concepts and two outside professional sources to analyze underlying issues Used an insufficient amount of applicable textbook concepts or apply inappropriately or less than two outside professional sources to analyze underlying issues Applicable textbook Concepts are missing or poorly presented. (9-10 points) (8 points) (6-7 points) (0-5 points) Discussion of Goals Discussion of three goals is clearly defined and presented, including all details. Discussion of three goals is present, but is missing minor details. Discussion of less than three goal and/or is missing key details. Little to no discussion of goals or is missing or poorly presented. (14 -15 points) (12 -13 points) (10 -11 points) (0-9 points) Discussion of SMART Objectives Discussion of two SMART Objectives that are clearly defined and presented, including all details. Discussion of two SMART Objectives is present, but are missing minor details. Discussion of two or less SMART Objectives is present, but are missing key details. Discussion of SMART Objectives is missing or poorly presented. (9-10 points) (8 points) (6-7 points) (0-5 points) 3-5 Recommendations The 3 -5 recommendations are fully and clearly defined and presented, including needed details. The 3 -5 recommendations are present, but are missing minor details. The recommendations are present, but are missing key details or only two presented The recommendations are missing or poorly presented or only one presented. (14 -15 points) (12 -13 points) (10 -11 points) (0-9 points) Professional Writing Skills/Sectioning and Organization, Including Introduction and Conclusion, Consistent APA Format Professional writing skills, required sections , and APA format are clearly and consistently presented. Professional writing skills, required sections and APA format are present, but includes some minor errors. Professional writing skills, required sections and APA format are inconsistent. Professional writing skills, required sections and APA format are significant ly below expectation that significantly detract from its content and professionalism:
