Please read the "Starbucks' new move on cheese and wine" case (including the video) and answer the following question. Starbucks was very successful in introducing some new products such as "Frappucci
Starbucks mulling wine, cheese movehttps://www.usatoday.com/story/money/2015/08/14/evenings-starbucks-coffee-shop-sell-wine-craft-beer-small-plates/31713183/
Starbucks evening
http://www.nbcnews.com/id/39719692/from/toolbar#.XVeg1HdFxzl
Starbucks diversification
https://www.youtube.com/watch?v=7MydwZV0Fwc
Starbucks diversification 2https://www.chicagotribune.com/71950110-132.html
Please read the "Starbucks' new move on cheese and wine" case (including the video) and answer the following question. Starbucks was very successful in introducing some new products such as "Frappuccino", but was not so lucky when they tried to carry salad and sandwich in their stores. Incorporating what you've learned in this class session, do you think "wine and cheese" is a smart move for SB? why?