Marketing Plan: Product Identification and SWOT Analysis What to Do This week, you will be creating components of your capstone marketing plan assignment. You will then finish your plan in Week 5.

Unit 5: Discussion

Remember, your initial response should be about 150 words with a reference. Cite and reference your resources.

Topic: Identifying Risk

Answer question below:

1.    State the importance of identifying risks and categorizing them as high, medium, or low probability. Explain why risks associated with the critical path of the project need special attention. Cite and reference your resources.