In this assignment, you are to use the same corporation you selected (Nike) and focused on for Assignments 1 and 2. Research the company on its own website, the public filings on the Securities and Ex
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Week 8 Assignment 3
Student Full Name
Strayer University
BUS499 Business Administration Capstone
Dr. Grizzell, Dr. Gardner
Date
Everything in Blue below should be deleted
Due Week 8 and worth 150 points
Using the corporation you chose from Assignment 1, examine its industry. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions. NOTE: Be sure to read Chapters 1 – 10 in the course textbook and complete the LEARN E-Activities for Weeks 1-8 as they set the foundation to this assignment. Be sure to cite your sources! Begin your paper on Page 2 and write a minimum of six (6) pages (does not include Title or Source pages).
Week 8 Assignment 3
Write your brief introduction here: It should not be more than 1 good paragraph (about 5 complete sentences) to introduce the reader to your topic and it should explain in detail what your paper will be discussing. Much of your introduction may be taken from the assignment itself (in your own words). Read the scenario to get a feel for what the paper is about and explain what your paper will be discussing – so be sure to review the Assignment instructions AND Rubric for understanding. Finally, please ask me any questions about this assignment.
Business-Level Strategies
Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice (Note: in this step you need to choose and write about only one (1) business-level strategy from the text book (not Google). Justify your opinion. For background, be sure to research and explain the industry in which your selected corporation operates. You could also briefly (1 – 2 sentences) define the business-level strategy (cite your sources) you are writing about using the textbook/Learn, as an introduction to your analysis. Read Chapter 4 in the course textbook. Review the Week 4 Learn video/Lecture for supporting content. In this section, you will want to research and identify the core competencies of your chosen firm. Demonstrate from your research how the firm uses its core competencies to create and sell its products in the marketplace. What actions & choices has the firm made to compete in individual product markets? Hint: “Every firm must form and use a business-level strategy.” (Hitt, Ireland, & Hoskisson, 2013, pp. 102). Review Chapters 4-9 for specifics on the business-level strategies.
Corporate-Level Strategies
Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice (Note: in this step you need to choose and write about only one (1) corporate-level strategy from the text book (not Google). Justify your opinion.
You should briefly define (1 – 2 sentences) corporate-level strategy based upon the textbook/lectures (cite your sources) as part of your analysis. Read Chapter 6 in the course textbook. Review the Week 6 Learn video/Lecture for supporting content.
Competitive Environment
Analyze the competitive environment to determine the corporation's most significant competitor (this will require research/cite your sources). Compare their strategies at each level (market commonality, resource similarity, competitive behavior, and competitive dynamics/actions/responses) and evaluate which company you think is most likely to be successful in the long term. Justify your choice. Hint: read Chapter 5 in the course textbook as it provides a solid background and clues on this model that apply to this section. Review the Week 4 Learn video Lecture for supporting content (cite your sources).
Market Cycles
Determine whether your choice from Question 3 (Competitive Environment section above) would differ in slow-cycle and fast-cycle markets. It would be a good idea to briefly (1 – 2 sentences) explain what the slow-cycle and fast-cycle markets are from the textbook (cite your sources) as a short introduction to your determination. Hint: read Chapter 5 in the course textbook with a special focus on the Competitive Dynamics section. Review the Week 4 Learn video Lecture for supporting content (cite your sources).
Sources
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic management: Concepts and cases: Competiveness and globalization (10th ed.). Mason, OH: South-Western Cengage Learning.
List your sources on this page and remember to delete the instructions, which are in blue font.
Use at least three (3) quality sources, one of which must be the course textbook to support your ideas/work. Note: Wikipedia and college essay sites do not qualify as academic resources.
Cite your sources throughout your work when you borrow someone else’s words or ideas.
The source page must include all sources used. All sources listed here must be cited in your paper.
Look for a permalink tool for a webpage when possible (especially when an electronic
source requires logging in).
When using SWS remember to organize sources in a numbered list and in order of use throughout the paper; use the original number when citing a source multiple times; and follow this format for all sources:
Author. Publication Date. Title. Page # (written as p. #). How to Find (e.g. web address)
The APA format may also be used for a Reference page.
Questions to ask yourself before submitting your paper.
Did I read the required course material and complete the required activities?
Have I deleted the blue font instructions in this template?
Did I leave the provided section headings in place, as provided in this template?
After deleting the blue fonts in this template, have I changed all font to black?
Additional things to keep in mind.
You will be graded on the content of your submission, the quality of your answers, the logic/organization of the report, your language skills, and your writing skills using the grading rubric.
Strayer uses SafeAssign – an automated plagiarism checker. It is advised that you do your own writing and use external resources to support what you have written in your own words.