Assignment 8 (Signature Assigment) Students, finalize the following sections according to the DBA Template to demonstrate completion of these portions of the proposed study: Customer Relationship Mana

Customer Relationship Management

Customer relationship management

Background of the study

The number of people who are buying groceries through online portals has been increasing over the years. Notably, the customers place the orders online then they head to the grocery stores to pick their groceries after paying the duties. Depending on the order details, the customer may get delivery services. The increasing number is quite significant and thus the need for the research to determine the secrets behind customer relationship management that so far is attracting so many customers towards the business.

Problem statement and significance of the study

The research problem is that the papers seek to find out the what features are too attractive in the portals that are making many of the customers to become so interested in the online groceries when they can maintain the usual grocery shopping. Fundamentally, the research has to figure out customer managing strategies are these online grocers implementing that makes them so successful in the business. The study is significant in such as a way that it will create awareness of those who want to invest in online groceries factors that they have to consider when they to become successful customer management. Besides, it enables the customers to know what factors they have to put into consideration if they want to select a given online grocer.

Theoretical framework

The paper seeks to address two vital concepts. The first is effectiveness where it figures out if the online groceries are achieving inn maintain a significant market share. Besides, are the business maintaining good customer management relationship? Perhaps, are they also successful in market penetration? On the other hand, the concept if efficiency comes in when the research seeks to understand whether the initiatives that the company is investing in customer relationship management is bringing forth some significant returns. If the customer experiences are of high quality, then, it shows that the company is becoming efficient in activities towards customer relations.

Researcher's Position

The researcher's position is that the customer relationship management tool is handy in maintaining better relationships with the customers. It stands that the companies that are implementing the tools effectively and efficiently that is why the customers are increasing each year although their customers' expectations are growing and there is a great demand for the high intelligence and competitive strategies.

Purpose of the study

The research paper investigating the customer relationship management activities that online groceries usually engage in and how the management activities are used to improves satisfaction for the customers. Besides, it aims to find out how these activities have had a significant contribution to the increase in the value of the company.

Research Questions

Some of the research questions are;

1. What is, are the benefits that the customer's get from doing online grocery shopping?

2. What methods are companies using to maintain customer satisfaction?

3. What marketing strategies are some of the leading companies in grocery using to become more competitive in the industry?

Developing rationale, Definition, and Assumptions and limitations

The rationale for Methodology and Design

The research used the descriptive design allows the researcher to observe the subjects in a constant environment and can be used as a precursor for the future research since it contains many variables that can undergo testing in the future. Data collections also allow the collection of more in-depth information that the researcher wanted to get, therefore, as ideal for use in the research. Additionally, the study employed the use of exploratory research design because it allows for the flexibility of sources such as the use of pieces of literature as well as a formal and informal interview that would be necessary for the study. It would enable the researcher to get insights into how the grocery manages to maintain a healthy customer relationship. The researcher wanted to know why so many people are getting attracted to the online grocery and thus using methods such as administering questionnaires was a great deal to source more details as per the objective of the research.

Operational Definitions for the Study

The keywords for the research are customer satisfaction, which primarily involves the customer's experience that exhibits as a result of the supplies behavior and conducts towards their potential customer. Customer relationship management refers to a technology or a tool that the company uses to improve the contact between the customers and business thus enhancing customer experience as well as increasing the profitability.

Assumptions and Limitations

The research limitation was that the researcher had little time allocation to complete the research; therefore, it was a hindrance to getting more information from the online shoppers. Perhaps, there would be a lot of information to gather if the deadline for completion of the research increases. Besides, the resources for the research were inadequate, thus could not support the maximization of the research study to collect an enormous amount of data. Additionally, the research was only limited to 200 people who are not enough for the implementation of the study to get the psychology of the whole population in the study. Assumptions are that the company researches the interest of the customers to the online groceries and by the end of the study, the expectation is that most of them would be making the right choices for kind of groceries to visit. Also. The research assumes that all the online grocer companies that get access to the recommendations after the study will be able to close all the loopholes to increase healthy customer management relationships.

References

Abu Amuna, Y. M., Al Shobaki, M. J., Abu-Naser, S. S., & Badwan, J. J. (2017). Understanding Critical Variables for Customer Relationship Management in Higher Education Institution from Employees Perspective.

Bhat, S. A., & Darzi, M. A. (2016). Customer relationship management: An approach to competitive advantage in the banking sector by exploring the mediational role of loyalty. International Journal of Bank Marketing, 34(3), 388-410.

Rahimi, R., & Kozak, M. (2017). Impact of customer relationship management on customer satisfaction: The case of a budget hotel chain. Journal of Travel & Tourism Marketing, 34(1), 40-51.