Purpose of Assignment Weeks 3, 4 and 5 Individual Assignments are integrated to generate a Strategic Management Plan. This is part three of the three part Strategic Management Plan addressing strategy

Running Head: COCA COLA COMPANY 1

Coca Cola Company

Marlette Morey

Coca Cola Company was founded in 1886. Coca Cola Company is one of the well-known providers of soft drinks. They are working out to get their drinks have been order of the day for most of their consumers. The company has its brands in more than 200 countries. Coca Cola Company has more than 2, 700 different types of dinks. Some of the common types of products from Coca Cola Company products are sparkling beverages, like waters, juice drinks, sports drinks, teas and energy drinks. Also, the company produces other products which are not alcoholic. For example some soda products are Fanta, Sprite and diet coke. The paper gives different details of the Coca Cola Company which are in everyday operations of the company.

Analysis of a market of any company is a brief discussion of different environments in which a company can operate. For example, discussion of both the internal and external environments. Use of both the internal and external business environments help working out different aspects of Coca Cola Company. Getting both internal and external business environment are key in giving an assessment of Coca Cola Company. According to Njanja, Ogutu, and Pellisier (2012), “the external and internal factors contribute or influence a lot to its achievement of remaining as the best soft drink industry.”

To begin with, internal operations of a business works out within the management of a business. Internal business operations in Coca Cola Company are guided by availability of different strategies laid by management. As per Regassa, and Corradino (2011), “The essential internal environments that Coca-Cola ensures are put in place include effectiveness in the production procedure, proper organization skills and effective communication networks.” Working out to get market and maintain the available number of customers, the company works out to have a better environment for both buyers and the company. Conducive environment has been there for the whole processes thereby service provision is enhanced (Serôdio, McKee, & Stuckler, 2018). Also, the company has been working out all aspects of business that may cause ineffectiveness of business operations.

On the other hand, there are also external business environment. External business environment in Coca Cola Company are factors that are found outside the business but they have effects to a business. Power of external business environment is higher than the internal business environment (Serôdio, McKee, & Stuckler, 2018). Working out to have these effects of business environment worked solved, it requires understanding of economy and company. With proper understanding of external environment, Coca Cola can work out to get to a place of maintaining business environment. Working out external business environment is a main factor for either business achievement or even getting threats. For example, external business environment should work out on attitude of customers, economical issues as well as patterns of demography (Powell & Gard, 2015). External business environment is closely connected to the way customers respond to products from Coca Cola.

Competitive environment dictates the availability of products at each specified time. Working out on reduction of expenses within Coca Cola Company works well to ensure that competition is dealt with. Coca Cola performs a task to gauge life cycle and problems in rating. As per Njanja, Ogutu, and Pellisier (2012), “coca cola has prospects that ensures conventionally low profit margins, conventionally high inventory costs and targets individuals that reside in expensive areas.” Procedure of manufacturing in Coca Cola Company is under a very high discipline which ensures that there is enough products available in the market (Powell & Gard, 2015). In addition, other service providers are in place to help in getting competing with Coca Cola Company. For example, Pepsi is working out to manage same market. Beverages provided by Pepsi have brought stiff competition. Also provision of non-sugar beverages by Red Bull has been working out to do away with non-sugar products from Coca Cola Company.

A different strategy used by Coca Cola Company is organizing competition. According to history, Coca Cola Company has been organizing series and sponsoring events that are related to sports. For example, due to availability of the company in many places, it organized sports activities in 1928. Working out to get customers in these events becomes easy for the company. In addition, the company uses the strategy in sponsoring games activities (Regassa, & Corradino, 2011). For example, an organized FIFA event in South Africa. Also, other non-governmental organizations are teaming up with Coca Cola Company in sponsorship activities. For example, in getting talents among the youth in schools, Coca Cola Company gets works out with collaborations with ministry of education to help in raising young talents. Interactions at different levels by the company, organizations and other people is a strategy that Coca Cola Company works out to ensure that they have a competitive advantage over market. Activities of gaming have a high connectivity to many people across the globe. Use of sponsorship strategy for games will make Coca Cola Company expand its marketing and production of their products. For example, football games are the best forums where the company easily gets market.

Guidelines for Coca Cola Company is manageable. Advertisements done by the company helps in reaching out to higher number of buyers therefore high sales volume (Powell & Gard, 2015). In support of activities to which Coca Cola Company supports, it remains favorite for many individuals since it is to the grounds of people. Further, having oneness in product promotion and using similarity in branding works out be a manageable way of increasing on sales.

Effectiveness of Coca Cola Company is evident thorough many ways. Advertisements for Coca Cola products has been done perfectly with information about products being well explained. Branding of their products and a distinct taste makes all difference. Also, sponsoring activities by Coca Cola Company has helped in marketing of their products (Regassa, & Corradino, 2011). Getting other institutions in interactions with society through various ways such as search for talents helps in marketing of products from Coca Cola Company. Provision of different varieties of products from beverages and syrups qualifies to be a justification for customers. Standard set for prices in Coca Cola company makes customers stick to their brand.

In conclusion, a business operates under control of both internal and external business environment. Working out to withstand all challenges given by competitors is an added advantage to Coca Cola Company. Also keeping loyalty of customers helps in maintaining high sales volume. Effectiveness in management strategies for Coca Cola Company serves as a way of increasing sales within Coca Cola Company.

References

Njanja, L., Pellisier, R., & Ogutu, M. (2012). The Effect of External Environment on Internal Management Strategy. International Journal Of Business & Management, 7(3), 194-205.

Powell, D., & Gard, M. (2015). The governmentality of childhood obesity: Coca-Cola, public health and primary schools. Discourse: Studies in the Cultural Politics of Education, 36(6), 854-867.

Regassa, H., & Corradino, L. (2011). Determining the value of the coca cola company — a case analysis. Journal Of The International Academy For Case Studies, 17(7), 105-110.

Serôdio, P. M., McKee, M., & Stuckler, D. (2018). Coca-Cola–a model of transparency in research partnerships? A network analysis of Coca-Cola’s research funding (2008–2016). Public health nutrition, 21(9), 1594-1607.