Can you please help me with this project

Marketing Project 1 – Description and Rubric Fall Semester, 201 9 In groups of three , develop a Marketing plan in PowerPoint to present, with the foundation being a standardized Marketing plan, for Marketing a product or service . 1. Market a start - up business with new products or services You will develop a Marketing plan for a start - up business (technology, fashion, etc.) located in an incubator or small office . The budget will be limited, so the key will be to exercise creativity with what you do. 2. Market an established business with established products or service s You will develop a Marketing plan for an established product or service, with the goal of looking for new opportunities and building the path towards helping the target organization to diversify. Budget will be normal, but 3. Market a company with older products and services You will analyze and e . The PowerPoint you present will serve as the core foundation for the full Marketing strategy , which will include a written plan to be p resen ted at the end of the semester. Each presentation will be no more than 5 - 7 minutes. The project will be evaluated by the Professor and potentially, between one to two business professionals who have experience in global business . Marketing Project Rubr ic Fall Semester, 201 9 Criteria Does not meet expectations Meets expectations Exceeds expectations Properly def ine the company in question, it ’s brand, products and services, current environment and value. Student did not properly define the c ompany in question, it’s brand, products and services, curre nt environment and value. Student properly define the company in question, it’s brand, products and services, curre nt environment and value . In addition to meeting expectations, student staged the company in a strategic manner , and outlined how the business units contribute to the products and services accordingly. Develop a cohesive Marketing strategy, based in research, and taking advantage of data sources, to specifically outline the mar keting environment, challenges , and target segmentation. Student did not develop a cohesive Marketing strategy . Student effectively outlined an d provided a foundation for the strategy in research, data, environment and other challenges. In addition to meeting expectations, student identified opportunities for cross collaboration in moving forward with the channels and budgets accordingly . Outline the key Marketing channels, from traditional to digital, takin g into account what is necessary to build a program that will generate return on investment. Student did not properly outline what Mar keting channels would be used, and how they would work together . Student identified digital and / or traditional channels, putting budget and general ROI. In addition to meeting expectations, student created an integrated – 360 degree strategy which bridged the gap between traditional and digital marketing channels. Develop a budget based on numbers that come as close to reality as possible. Student did build a proper budget and justified accordingly. Student has built a budget and justified the spend. In addition to building and justifying the budget, student has effectively established a model which showcases how spending this budget, will net a return on investmen t. Present your case in a sound manner to the class and appropriate stakeholders. Student did not convey enough information to convince stakeholders in presentation. Student conveyed enough information in presentation to justify position. In addition to conveying enough information in presentation, student also successfully utilized audio and visual effects and was able to field questions from the audience by explaining in an academic and real - world sense to justify the position .