After consideration of your proposal from Week 1, the WeLoveVideo, Inc. CIO is having a hard time envisioning how the project would be executed based on your recommendations. She has asked your compan

We Love Video Inc. SDLC Recommendation

The following scenario will be used for all weekly assignments in this course. WeLoveVideo, Inc. is a mid-sized entertainment company, providing TV and video services to its customers globally. The company has become very successful, growing from 10 to 200 employees in the past 5 years and gaining significant traction in the market. In addition, their sales have grown from $100,000 to $40,000,000.

The primary services provided are streaming videos, primarily focusing on major network shows along with current and past movie releases. They are seen as an alternative service provider to local cable and satellite TV.

As the company has grown in size and revenue, they’ve found that the database they use to track customer data has become obsolete. The sales team has a hard time determining both its prospective customer demographics and its current customer preferences. Sales is in desperate need of a customer relationship management (CRM) system, but is currently well positioned to invest in improving their internal systems.

The company has a functional organizational structure. The departments include Sales, Human Resources, Finance, Operations, and Product Development. Each of these departments are influenced by customer data, and will be potential users of the new CRM. In addition to their internal users, they have partnered with all the major networks to license and make their shows available to customers.

A CRM system will be no small undertaking. Currently, customer data is being managed through multiple spreadsheets that will need to be migrated. In addition, Finance uses a system called, “Adaptive Insights for Finance,” which will need to interface with the CRM to ensure integration of financial data.

Beyond this, WeLoveVideo, Inc. has focused on improving their employee's overall worker experience in terms of applications, workflow, and user interface. This new CRM will need to account for this, ensuring that the user interface and design lead to strong adoption across its users.

Speed of implementation will be critical, as the company senses they are losing money daily due to lack of centralized customer information. WeLoveVideo, Inc. is hoping that this CRM implementation will not only streamline Sales and Support, but will also provide valuable insights about its customers’ viewing and buying behaviors that will lead to increased market share.

The weekly assignments include:

Week 1: Comparing SDLC approaches and making a recommendation

Week 2: Creating a project plan

Week 3: Writing system requirements

Week 4: Presenting a design proposal with identified processes and a storyboard detailing the look and feel

Week 5: Writing a change management plan

Week 6: Developing a customer success story