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Module 4
By the end of next week turn in the following:
Discussion 1:
Watch the TED talk, Why Brexit Happened - and What to do Next. When Britain withdrew from the EU, many believed that it would have devastating effects on the economy. Discuss the implications of Brexit on global economy, not just Britain.
What does this say to businesses who want to expand their business globally?
Task:
Investigate the country at https://www.cia.gov/library/publications/the-world-factbook/
In one – two paragraphs, explain how the information found under the “People and Society” tab can affect your decision to move your business to your selected countries. Specifically look at Nationality, Ethnic Groups, Languages and Religions under this tab.
Assignment:
Upload your paper to the task
Lesson:
Class Activity- Information on preparing your presentation. Sign-up sheet. Divide the class into two groups. One group will present on 9/25. The other will present on 10/02.
Cultural Blunders
Investigate companies that have made major marketing blunders involving cultural issues. You should be able to find many.
In a few sentences, specify 3 reasons why cultural blunders can have a negative impact on any business and submit to the Lesson link in Moodle.
