For the first case you are to do an external analysis of the industry in which the company competes.  Your paper must be no longer than 5 double-spaced pages (12pt font).  Please write in complete sen

Failing

Poor

Acceptable

Exceptional

Points

Power of Buyers

Incorrect identification of relevant buyers and impact on industry.(0)

Correctly identifies one or two relevant buyers, but unclear or weak discussion of factors that shape impact of buyers on industry. (1)

Correctly identifies relevant buyers and supports choices with a discussion of one factor that shapes impact of buyers on industry. (2)

Correctly identifies relevant buyers and supports choice with a discussion of two or more factors that shape impact of buyers on industry. (3)

Power of Suppliers

Incorrect identification of relevant suppliers and impact on industry. (0)

Correctly identifies one or two relevant suppliers, but unclear or weak. discussion of factors that shape impact of suppliers on industry. (1)

Correctly identifies relevant suppliers and supports choices with a discussion of one factor that shapes impact of suppliers on industry. (2)

Correctly identifies relevant suppliers and supports choice with a discussion of two or more factors that shape impact of suppliers on industry. (3)

Strength of Rivalry

Incorrect assessment of rivalry and factors that drive industry rivalry. (0)

Correctly assesses rivalry, but unclear or weak discussion of factors that shape industry rivalry. (1)

Correctly assesses rivalry and provides a discussion of one factor that shapes industry rivalry. (2)

Correctly assesses rivalry and provides a discussion of two or more factors that shape industry rivalry. (3)

Strength of Substitutes

Incorrect identification of substitutes and impact on industry. (0)

Correctly identifies relevant substitutes, but unclear or weak discussion of factors that shape the impact of substitutes on industry. (1)

Correctly identifies relevant substitutes and supports choices with a discussion of one factor that shapes the impact of substitutes on industry. (2)

Correctly identifies relevant substitutes and supports choices with a discussion of two or more factors that shape the impact of substitutes on industry. (3)

Threat of Entry

Incorrect identification of entry threats and impact on industry. No discussion of entry barriers. (0)

Correctly identifies entry threats, but unclear or weak discussion of factors that impact the threat of entry. Mentions entry barriers, but limited discussion of impact. (1)

Correctly identifies entry threats and supports choices with a discussion of one factor that impacts the threat of entry. Mentions entry barriers and discusses impact. (2)

Correctly identifies entry threats and supports choices with a discussion of two or more factors that impact the threat of entry. Mentions entry barriers and discusses impact. (3)