HI, Based on the first proposal you wrote for TVOntorio, this assignment is in follow up to that proposal. Purpose: To write a full business diagnosis about the TVOntorio proposal you have written. S

Running Head: Business Consulting Proposal - TVOntorio

Business Consulting Proposal

Miranj Desai

Instructor: Farshad Sarmad

BUSI 640: Consulting Practice

University Canada West

Date: October 25, 2019

Opening Letter 2

1.Introduction 3

2.Background and Understanding of the problem 3

3.Project purpose and scope 7

4.Approach and Work plan 8

5.Project Fees and Schedules 10

6.Anticipated Outcomes and Benefits 10

7.Summary of Project Deliverables 11

8.Conclusion 11

References 12

10-25-2019

Dear CEO,

TVOntario,

Subject: Upgrading TVO capabilities for combating its problems

TVOntario is a prestigious organization formed in 1970 to deliver education to the general public. That was the time when television was considered as the highest technology in the world, and the individuals found this platform much convenient to gain education and improve their expertise. However, the time had changed now, and the digitalization of the world had led towards the introduction of various technological features in the world, including the internet, social media, etc. Now, due to the same reason, various problems are there for TVOntario amongst which the first one is missing of appropriate technological atmosphere for harnessing such changes. Secondly, the TVO does not possess such a workforce to understand and implement these technological changes in a proper manner. Moreover, the TVO is operating majorly over the funding of government and donors and interest of both stakeholders had reduced over the TVO as it continues to operate with old methods. Therefore, the financial burdens are also creating a nightmare for the TVO.

Following careful analysis of the problems being experienced by the TVOntario at the current time, I am pleased to submit a proposal in the attachment addressing the problems being experienced by TVOntario. The proposal provides complete information regarding the objectives, scope, purpose, and anticipated benefits of the study. As an HRM professional and MBA student, I possess all the required capabilities, interests, and experiences, for improving the current situation of the company by providing it proper suggestions to undertake suitable transformation at the workplace for not only combating the current problems but gaining the previous prestige back.

I appreciate your consideration and review related to the proposal welcoming an opportunity of meeting you in person to discuss the details related to the services and answering all of your queries.

If you are willing to accept by services based on provided terms and conditions, please sign the OCP proposal agreement at the last pages of the attached proposal to express your consent.

Sincerely,

Learner Name

MBA Candidate

1. Introduction

TVOntario was created in 1970 as a part of technological advancement for the education system of the general public. The television was the highest technology at that time. The objective of TVO was to provide appropriate support to the government for providing education to the society consisting of all ages (Kozolanka, 2001). Its spectrum enhanced concerning time, including other factors like drama programming, documentary, and current affairs. The government support and donations were fulfilling the TVO financial requirements as compared to the private channels where commercial advertisements were playing the role of sponsors (Pilieci, 2017). Despite reaching 83% audience in Ontario up till 2012, the social behavior of the audience started changing, and they shifted towards non-conventional channels (CBC, 2017). Such changes compelled the TVO to undertake various changes in its business structure for meeting the new requirements of the time to operate in a similarly efficient manner.

1. Background and Understanding of the problem

Background

• TVOntario started its operations in 1970, and it managed to provide adequate support to the Ontario government for providing quality education and entertainment to the society of Ontario. However, various factors started to change in recent times, lessening the performance and capabilities of TVOntario to operate efficiently and fulfill the purpose desired from its side (Bresge, 2018). 

• The first factor in this regard is the availability of limited space for harnessing technological advances even though it could have improved the value proposition of the organization. The technological advancements are creating massive disruptions in almost every industry, and the only way available to the TVO for overcoming these disruptions is to improve their learning mechanism (Kauppila, 2012). 

• TVO needs to ensure the hiring of new individuals in the market who positively understands the digital world with the capability of saving the company from collapsing. Another factor creating trouble for the TVO was an official change in the policy due to the varying political atmosphere in Ontario (Parson & Lemire, 2009). 

• The government currently empowered in Ontario believes that the TVO must reduce its burden or reliance on government grants. For the same reason, they also cut the annual budget of the company by about CA$15.3 billion, making it more difficult for them to continue their operations with the same effectiveness (Sagan, 2019). 

• Another factor creating a problem for the TVO is reduced support from the donors. The donors are now switching towards other causes for benefitting the society as they are not satisfied with the current performance of TVO that is majorly using the same old practices even in the digital world where the companies are positively progressing towards the future (Parsons & Lemire, 2009).

• It is essential to mention that the high-quality picture and sound are the critical factors determining the characteristics of digital broadcasting. However, TVO had been using analog broadcaster for about three decades, and it does not own a proper digital infrastructure to operate effectively in the modern world (Stern & Hall, 2010).

• The conversion to digital broadcasting will not only support the company in reducing its cost of distribution, but the company will also be able to achieve economies of scale, reducing its dependency over the government grants (Walker, 2010). At the same time, the focus of TVO over the provision of public education programs will also improve in a substantial manner benefitting the company in competing with local news and entertainment programs to maintain its television rating points (Smith, 2016).

Understanding of the Problem

If the overall problem is to state in simpler words, then TVO is an old company with an excellent record of proper operations. However, as the world is changing at a rapid pace shifting progressively towards the digital environment, the company lacks proper infrastructure and finance for ensuring its transformation (Smith, 2016). The same deficit of the company is also influencing its capability to maintain its operational effectiveness because most of the TVO users are switching towards non-conventional aspects (Sagan, 2019). If the situation continues to go in the same way and TVO does not take any proper action at the current time, then the government might shut down TVO or sells it to any private owner depriving the society of a quality educational system (Parson & Lemire, 2009). Therefore, it is high time for the TVO to identify all of the discrepancies existing in the system to develop better strategies for coping up the same and once again standing over its own feet.

Problem Definition

External Factors

• Political environment of Ontario

• Economic condition of Ontario

• Changing social behavior of the Ontario residents

• Changing interest of the Ontario students towards gaining education methods

Internal Factors

Operations

• Reaching expiry date of the current technological equipment available to the company

• Inappropriate technological competency for ensuring smooth operations

Marketing

• Changing social behavior of the Canadian residents

• Shifting interest of the students toward technological advancements

• Increasing interest of the students for taking education through advanced technological means.

Financial

• Losing interest of the government in funding TVO

• Increasing concern of the donors towards other social causes

• Increasing expenditures of the TVO

Human Resources

• Lessening morale and motivation level of the current staff

• Inadequate expertise of the employees with respect to technological advancement

• Lack of focus on HRM related to training and performance management issues

Technology

• Availability of old technology available to the organization

• Unavailability of support for the implantation of latest technological features

1. Project purpose and scope

Purpose

The primary purpose of the study is the identification of the appropriate strategies or capabilities available to the company for overcoming this drastic situation positively. The study needs to identify the changes required in the delivery system of the company in terms of education for maintaining the interest of the society in a positive manner (Kauppila, 2012). Moreover, it is also imperative to identify the new factors that need to be included in TVO for meeting their recent demands as per the changing environment. The study also needs to identify the required approach of the company towards its employees for exploiting their potential at maximum to achieve desired results positively (Bresge, 2018). The study also needs to explore the path by which the company will be able to transform its business operations from analog or conventional channels to digital channels for ensuring the meeting of requirements of the current generation (CBC, 2017). The study also needs to identify the aspects by which the company could generate some revenue reducing its complete dependency over the government grants. The company needs to address the concerns of the government agencies at the current time as their issue might rise again at any time, negatively influencing the organization (Parsons & Lemire, 209). The study also needs to propose various solutions or programs to the company for including them as a part of their business strategy to continue operation suitably.

Scope of the Study

• To identify a proper mechanism for TVO to transform from an analog system to a digital system

• To propose various strategies to TVO for reducing its dependency over the government and donors.

• To highlight various activities or programs available to the organization for adding to their business action plan.

• To describe various strategies to the company for empowering its employees to exploit their potential at maximum.

The project does not include

• GAP Analysis

• Evaluation, Analysis, and Recommendations of Technological solutions to the company

• Implementation of the recommendation plans

1. Approach and Work plan

Approach

1. Project Set Up

Development of a research plan

1. Detailed SWOT Analysis

A detailed SWOT Analysis of TVO will be carried out for understanding its strengths, weaknesses, opportunities, and threats in a great manner.

1. Best Practices Research

• There are mainly two methods available for carrying out the study including qualitative and quantitative analysis.

• The major drawback of quantitative analysis is that it collects the data and interprets the same in numerical form only (Smyth, 2016). It measures the consequences of any particular event. Therefore, it is not a suitable approach for the study.

• The study will be making use of a qualitative method for the project as it will benefit in carrying out a detailed analysis of the subject matter to reach some suitable justifications. It will also deliver richer data benefitting in investigating the complex issue (Fletcher, 2016).

• The study will be making use of both primary and secondary data collection methods for interpreting as a part of this approach.

1. Internal Organizational Research

• As a part of primary data, the researcher will be carrying out interviews with some of the employees working at TVO for gaining their perspective towards the required changes in the TVO (Smyth, 2016).

• All the ethical implications like honesty, integrity, transparency, privacy, etc. will be ensured under this approach and work plan

1. Internal Data Gathering and Review

• Where the researcher will be gaining secondary data from annual reports of the company and various other research papers and case studies for gaining information regarding the appropriate strategy for organizational transformation efficiently (Flethcher, 2016).

1. Analysis

• All the information gained through above methods a) interviews with stakeholders, b) data collection through secondary resources like annual reports will be analyzed in an appropriate manner for reaching some final conclusion

1. Recommendations

• The study will finally propose some action plan required by the company for moving in the positive direction to achieve desired benefit in a positive manner

1. Presentation of Details

• A rough draft of the study will be initially shared with the client for making necessary changes for the presentation of final copy.

Methodology Details

1. Develop Research Plan

• For determining the needs and methods required for the collection of the information as per the performance management activity of the organization

1. Primary Research

• Carrying out interviews with the employees and management of the organization

1. Secondary Research

• Gathering data through various literature review for identifying the best technological solutions and practices.

1. Project Fees and Schedules

Please note that 10% contingency factor in both timing and financial aspect must be included

1. Anticipated Outcomes and Benefits

• The expected benefits of the study indicate that the TVO will be able to devise an effective innovation strategy for introducing digital education in its classroom and outsides for providing effective teaching to the students for gaining the desired excellency (Parsons & Lemire, 2009).

• TVO will be able to introduce more quality aspects like current affairs as a part of its curriculum to improve citizen engagement positively. TVO will also be able to empower its employees positively for exploiting their potential at maximum (Kauppila, 2012).

• TVO will be able to undertake potential transformation in its workplace embracing the change positively.

• TVO will be certainly able to address all the concerns of government agencies to operate efficiently (Bresge, 2018).

• TVO will be able to reduce its dependency over the donors.

• Finally, TVO will be able to provide a fresh look to its products and services enhancing its chances to continue to operate efficiently while competing the local companies in a great manner.

1. Summary of Project Deliverables

There will two documents finally submitted as a part of project including

• Performance Management report of 75 -100 pages explaining the problems being experienced by TVO in detail along with proper strategies for combating the same issues in order to gain previous position back in the country

• Power Point Presentation highlighting the recommendations and findings of the study.

1. Conclusion

Overall, TVO has been operating efficiently since its formation; however, the social changes of the individuals had changed massively in recent times creating various implications for TVO. It will become history if it continues to operate in the same manner. It is the high time for the company to overcome all of its hurdles to continue its smooth operations. This study will benefit the TVO in identifying all of its hurdles along with the possible strategies to overcome the same.

Bresge, A. (2018). TVO sends legal threat over ‘Tokaroo’ Polkaroo mascot parody. Retrieved October 17 2019, from https://globalnews.ca/news/4592579/tvo-tokearoo-polkaroo-legal-action/

CBC. (2017). TVO changes tune, keeps over-the-air transmission outside Toronto | CBC News. Retrieved October 13 2019, from https://www.cbc.ca/news/canada/ottawa/tvo-over-the-air-transmission-reverse-decision-1.3988059

Fletcher, A. (2016). Applying critical realism in qualitative research: methodology meets method. International Journal Of Social Research Methodology, 20(2), 181-194. doi: 10.1080/13645579.2016.1144401

Kauppila, O. (2012). Knowledge sharing through virtual teams across borders and boundaries. Development And Learning In Organizations: An International Journal, 26(2). doi: 10.1108/dlo.2012.08126baa.008

Kozolanka, K. (2001). The New TVOntario: Salvation or Suicide for Public Educational Broadcasting. Canadian Journal Of Communication, 26(1). doi: 10.22230/cjc.2001v26n1a1195

Parsons, P., &Lemire, A. (2009). Formative Evaluation: The TVOntario Perspective. Canadian Journal Of Learning And Technology / La Revue Canadienne De L’Apprentissage Et De La Technologie, 15(1). doi: 10.21432/t2pp6c

Pilieci, V. (2017). TVO to end over-the-air broadcast signals for every Ontario city — except Toronto. Retrieved October 15 2019, from https://ottawacitizen.com/business/local-business/tvo-to-end-over-the-air-broadcast-signals-for-every-ontario-city-except-toronto

Sagan, A. (2019). TVO’s $2M donation a rare gift for Canada’s struggling news industry. Retrieved October 19 2019, from https://www.thespec.com/news-story/7063761-tvo-s-2m-donation-a-rare-gift-for-canada-s-struggling-news-industry/

Smith, J. (2016). Empowering Pasifika Students to Express their Identities through Visual Arts in New Zealand Secondary Schools: The Role of Euro-descendent Teachers. International Journal Of Multicultural Education, 18(2), 85. doi: 10.18251/ijme.v18i2.1148

Smyth, M. (2016). Reconceptualizing Qualitative Research: Methodologies without Methodology, by Mirka Koro-Ljungberg. Qualitative Research In Psychology, 13(3), 264-266. doi: 10.1080/14780887.2016.1149396

Stern, P., & Hall, P. (2010). Historical limits: narrowing possibilities in ‘Ontario's most historic town’. The Canadian Geographer / Le GéographeCanadien, 54(2), 209-227. doi: 10.1111/j.1541-0064.2009.00296.x

Walker, J. (2010). Shakedown: How Our Government Is Undermining Democracy in the Name of Human Rights. Human Rights Quarterly, 32(1), 198 - 207. Retrieved from https://www.jstor.org/stable/40390008