Chapter 12 – From the chapter reading, we learned that e-mail is a major area of focus for information governance (IG) efforts, and has become the most common business software application and the bac

Look at the Difference between Social Media and Email List Building

Email is a more effective sales and communications channel than social networking sites. Even if you are very active in managing your Facebook page or Twitter the potential return is much lower than using opt-in email lists. Social media channels are great for outreach. Next step would be to bring the people you reach there to your email list. Email is the first step towards building a customer relationship database. It will help you nurture the leads, get the sale and create repeat business.

Email is more personal than a message from the brand page on Facebook or tweet on Twitter. You can personalize messages in an email a lot more easily than on social media channels. In social media, personal customization may lead to one on one communication that will not scale.

When I see a post from a brand in my Facebook newsfeed, I feel that I am watching a broadcast. If you put in some effort, you can make the emails feel personal. But in the case of Facebook’s wall posts, you simply can’t. You either talk to one person, or you address everybody in more general terms. More personal touch is why people feel that when they get an email, it is meant just for them.

However, to excel at both, I think we need to keep in mind how they differ. I’ve made a simple grid below of When you want to build either of these lists think about what you can do to improve on these 5 factors. Whether it’s how you write for your email campaigns or your social media efforts take the time to ask what would make people want to see this in their inbox or what would make someone come and find this information. It could affect what you write or how you position your next campaign.

For instance, if you know your subject line in your email is strong, then use that to post to twitter and Facebook, if you think that your Twitter followers need something a bit catchier, change it for those people. Social media is changing the online behaviour of a lot of people. So even if you aren’t taking part in social media yet, you should keep these differences in mind if you have customers that participate in social media.

Integrating social media with newsletter and email marketing

I started with the idea that email lists are more effective than social media to deliver business results. Opponents have said it’s like comparing apples to oranges. This is true in a way. Different marketing tools vary in effectiveness, but the most important metric for any marketing effort is ROI. We do marketing because you want to sell your products and services. The goal is to move the potential customer in the direction of making a transaction. That vehicle is email often.

References

DreamGrowY. (2019, JANUARY 24). Retrieved from https://www.dreamgrow.com/