Using the company Lifetime Time fitness do you believe think you can fill in the templates below.Ive also attached the instructions for better clarification.
Playing Field, Competition, and Our Organization
(Student will update all sections color-coded in RED)
Introduction
Provide an opening paragraph which explains the intended purpose of this Executive Briefing.
Playing Field
| Company Name | Example “Motel Six” |
| Organization within the company | Example “Motel Division”. (note: If your company is diverse like Apple, it is advised to analyze a specific segment/business unit/product because competitors in the iPhone segment (Samsung/Google) are very different than competitors in their Music division (Spotify, Pandora) |
| Industry | Example “Hospitality Industry” |
| Market Size | Provide a market size estimate for the Industry or the Playing Field |
| Recommended Playing Field | Example: “Two-star motels in the US and Canada serving road travelers.” (note: this is the specific description of the segment of the industry in which you will compete. These often have geographic boundaries and descriptors of the key product attributes.) |
| Rationale for Recommended Playing Field | Brief explanation of why you selected this segment. (Note: we usually determine target segments based on factors like revenue potential, growth rates, financial attractiveness, conformance with our key capabilities and competencies, our ability to meet this segment’s customer needs, etc.) |
Competitor 1
| Size | Provide information on the relative size of this competitor in the Playing Field. if specific data is not available, a qualitative description is acceptable like "Company X is believed to be the market leader" or "Company Y is relatively small and focused only in the US and doesn't have a presence in Canada." |
| Most Significant Strength | Highlight their biggest strength, and briefly explain how it helps them compete effectively. |
| Most Significant Weakness | Highlight their biggest weakness, and briefly explain how it hinders their ability to compete effectively. |
| Recent Performance | Explain whether they are generally winning or losing in this Playing Field. Note, you would be well-served to support your conclusions with data |
| Major Developments? | Has the competitor introduced any game-changing new products, technologies, capabilities, etc. (focus on revolutionary and not evolutionary). Have they developed (or lost) a key competitive advantage? |
Competitor 2
| Size | Provide information on the relative size of this competitor in the Playing Field – qualitative perspective is acceptable if data is not available |
| Most Significant Strength | Highlight their biggest strength, and briefly explain how it helps them compete effectively. |
| Most Significant Weakness | Highlight their biggest weakness, and briefly explain how it hinders their ability to compete effectively. |
| Recent Performance | Explain whether they are generally winning or losing in this Playing Field. Note, you would be well-served to support your conclusions with data. |
| Major Developments? | Has the competitor introduced any game-changing new products, technologies, capabilities, etc. (focus on revolutionary and not evolutionary). Have they developed (or lost) a key competitive advantage? |
Our Organization
| Size | Provide information on our relative size in the Playing Field – qualitative perspective is acceptable if data is not available |
| Most Significant Strength | Highlight our biggest strength, and briefly explain how it helps us compete effectively. |
| Most Significant Weakness | Highlight our biggest weakness, and briefly explain how it hinders our ability to compete effectively. |
| Recent Performance | Explain whether we are generally winning or losing in this Playing Field. Note, you would be well-served to support your conclusions with data. |
| Major Developments? | Have we introduced any game-changing new products, technologies, capabilities, etc. (focus on revolutionary and not evolutionary). Have we developed (or lost) a key competitive advantage? |
Key Conclusions
End with a succinct final paragraph or two which highlights your most insightful “a-ha” conclusions on the target segment and the relative competitive advantage of the three companies you analyzed.
