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Running head: Media Profile Report D2 1

Abstract

The Wall Street Journal was first published in 1889 and became the largest financial newspaper in the United States with a circulation of more than 2 million copies. This newspaper published in New York, USA, focuses on financial news reports, and its content is sufficient to affect daily international economic activities. The readers of The Wall Street Journal are mainly people in the political, economic, educational and medical fields, financial tycoons and managers, and investors in the stock market. This article will introduce the Wall Street Journal's historical origin, development process and future challenges.

The Wall Street Journal

In 1882, three young journalists Charles Henry Dow, Edward Jones, and Charles Bergstresser, founded the Dow Jones Company. In 1889, due to business development, the company's employees increased to 50, so it was decided to turn the small business that initially wrote only "Letter to Readers Afternoon" into a newspaper and named it "The Wall Street Journal." According to Wall Street. In this way, The Wall Street Journal was published on July 8, 1889. It is divided into four parts, and the price for each is 2 cents. This is the origin of the Wall Street Journal.

Later, from 1902, it was Barron & Bancroft's stage. In 1902, Clarence W. Barron, who worked for Dow Jones for many years and was the first foreign journalist, bought control of the company after the death of Charles Dow. At the time, the Wall Street Journal issued 7,000 copies a day. In 1920, the circulation of newspapers and periodicals increased to 18,750. Subsequently, Mr. Barron introduced a full set of modern printing equipment to expand the news business. By the end of the 1920s, the daily circulation of The Wall Street Journal had reached 50,000 copies.

When the time came in 1928, Hugh Bancroft, Clarence Barron's female son, took over the magazine. In 1929, the Wall Street Journal published the Pacific Coast Edition, and the US stock market crashed eight days later. In 1931, Barney Kilger served as the editor-in-chief of the newspaper. The Wall Street Journal officially entered the golden age of development and growth. The editor-in-chief carried out large-scale reforms of the newspaper during his tenure, including: reporting business information in an easy-to-understand language without affecting ideology, providing detailed reports on government news, and avoiding the use of difficult business terms; expansion The scope of coverage is not limited to economic reports. These reforms established the latter style of The Wall Street Journal. After the death of Kilger, the average daily circulation of newspapers exceeded 1 million copies, becoming the mainstream newspaper of the country and having a huge and lasting impact on the commercial and financial fields of the United States and the world.

Later, the Kilgore Revolution had an important impact on the development of the Wall Street Journal. Bernard Kilgore was only 32 years old and was appointed editor of the Wall Street Journal in 1941. During his tenure, Gilgeri created a modern homepage design and expanded its publications to the United States. In 1947, the Wall Street Journal won the Pulitzer Prize for Literature for the first time. In 1966, the circulation of The Wall Street Journal exceeded 1 million copies, adding content related to social issues, technology, education, and diplomacy. At the same time, business news reports have also improved. The expansion of Philips led the Wall Street Journal to a new level. In the 1970s, Dow Jones entered a new field of electronic publishing and strengthened its reputation in the US publishing industry by acquiring Otway Newspaper. The Asian Wall Street Journal was published in 1976. This is the first comprehensive daily newspaper aimed at many Asian readers, with a focus on business and economic news. In 1979, the Wall Street Journal became the newspaper with the largest subscription circulation in the United States. In the 1980s, the Wall Street Journal issued more than 2 million copies. Then, by purchasing Delix Finance, a series of services were launched, such as databases, TV reports, and real-time market data delivery. In addition, the European version of The Wall Street Journal was published in Brussels in 1983. As of 1985, it has won 11 Pulitzer Prizes.

Finally, it was Peter Kahn's stage. In 1992, he cooperated with the Hearst Group to publish the "SmartMoney"-"Wall Street Journal" personal finance magazine; the "Wall Street Journal Special Issue" published in 1994; and the online version of the "Wall Street Journal" launched in 1996. In June 1999, Dow Jones and Von Holtzbrinck Group reached an agreement on the exchange of shares between the European version of The Wall Street Journal and the German business newspaper Handelsblatt. All of these have become an important step in the company's global distribution plan. In September 1999, the Sunday edition of The Wall Street Journal reprinted articles about personal investment, wealth management, and careers in the Wall Street Journal, and began publishing in Sunday newspapers in major US cities. In 2005, Dow Jones acquired Market Watch for $ 528 million; The Wall Street Journal re-released the weekend edition on September 17 of the same year and revised the overseas edition. In 2007, The Wall Street Journal won two Pulitzer Prizes, a total of 33. Marcus W. Brauchli replaces Paul Steger as editor-in-chief;

The reporting style of The Wall Street Journal is serious. Most of the newspapers are written reports, and there are few picture news, which is in sharp contrast with the lively "USA Today." The newspaper is known for its in-depth reports and is very cautious in choosing the subject matter. The average period for its reporters to select topics is six weeks. In 1999, the "Wall Street Journal" was selected as the "21 best newspapers in the United States toward the 21st century" by the "Columbia News Review" for its "high quality and digging spirit maintained by its investigative reports." The Wall Street Journal was revised in 2005 and 2007. A significant change in the newspaper after the revision is to place more emphasis on exclusivity and originality. 80% of the news content will focus on "what is the meaning," beyond the level of only reporting "when does it happen." After the revision, the content and layout of the "Wall Street Journal" have undergone major changes, including reminding readers of the events that will occur later in the day; in addition, to enhance the participation of readers, the "edit mailbox" page has been expanded, "Personal Life" The "Finance Management" edition will double the coverage of culture. Format: the size of the newspaper is easier to carry and read in your hand, and the more prominent headlines help readers get more information in a shorter time. In addition, the revised newspaper has formed a better integration with the Internet. The newspaper will streamline the reports that recorded yesterday's events and put a more detailed version on the Internet version. The data selected from newspaper financial data will be available online for free. Innovative features include quick scanning and drawing of stocks and indices, embedded news headlines, and email alerts for important market news. Besides, a series of free blogs have been published online.

The reporting style of The Wall Street Journal is serious. Most newspapers are written reports, and there are few picture news, which is in sharp contrast to the lively "USA Today." The newspaper is known for its in-depth coverage and is very cautious when choosing topics. The average time a reporter decides a topic is six weeks. In 1999, the "Wall Street Journal" was selected as the "Best 21 Newspapers in the United States in the 21st Century" by the "Colombian News Review" because of its "high quality and the spirit of discovery maintained by the investigation report." The Wall Street Journal was revised in 2005 and 2007. The revised newspaper has undergone significant changes, with greater emphasis on exclusivity and originality. 80% of news content focuses on "what is the meaning", not just "when it happens". After the revision, the content and layout of the Wall Street Journal have undergone major changes, including reminding readers of events that will occur later in the day; in addition, to enhance readers' participation, the "Edit Mailbox" page has been expanded, and "Personal Life" The "Financial Management" edition will double the cultural coverage. For format changes, the size of the newspaper is easier to carry and read, and more prominent headings can help readers get more information in a shorter period of time. In addition, the revised newspaper has formed a better integration with the Internet. The newspaper will streamline the reports of yesterday's events and publish a more detailed version of the Internet version. Data selected from newspaper financial data will be available online for free. Innovative features include quick scanning and drawing of stocks and indices, embedded news headlines, and email alerts for important market news. In addition, a series of free blogs have been posted online.

The vast majority of readers of the "Wall Street Journal" belong to the category of high-income, high-education, and high-level positions, and their positioning is relatively high. From the perspective of education level, readers should have at least a college diploma; from an industry perspective, readers should include business executives, financial professionals, academic researchers, and government officials. According to Brock, the global news editor of the Wall Street Journal, the average age of readers of the Wall Street Journal is about 40 to 50 years old. The main reason is that most of them are managers and financial market participants of multinational companies, usually through a fixed path of learning, working, re-learning, and re-working, so although there are some young readers, it is more of a fixed occupation and Business manager over middle age.

The future belongs to the era of the Internet. Artificial intelligence and data statistics will become the trend of the times and will have a great impact on traditional industries, especially the traditional media and newspaper industries. E-books and online streaming services have changed the ways and methods in which people obtain information. How does the Wall Street Journal meet the challenges of the new era? I currently see that the Wall Street Journal is gradually connecting with the Internet. They will publish both online and offline versions of news content, greatly improving the user experience. In the future, I believe that the Wall Street Journal will continue to become a hot and mainstream media industry in the new era with its professional and innovative capabilities.