Chicken Eggs Industry Analysis NAICS code: 112310 Industry: Chicken Egg Production Number of Firms: 519 Preference: Online Presentation The work consists to make 10 slides of a PowerPoint presentati

Chicken Eggs Industry Analysis

Road Map of Presentation:

1. Discussion of the Economies of Traits

• Is globalization deceasing or increasing?

• Is demand increasing or decreasing?

• Is marketing innovation an issue? What are Changes in the way people consume chicken eggs (packaging, ingredients, mixes etc.)

• Have major players entered or exited this industry?

• Has there been an increase or decrease in uncertainty or business risk I this industry?

• Have there been changes I the regulatory or government policy in this industry?

1. Five Forces Model

• Rivalry among Competitors:

• Is buyer demand growing fast or slow?

• Are the firms of equal in size or volume?

• Can buyers switch easily from one firm to another?

• Is consolidation happening?

• New Entrants:

• Are there economies of scale and size?

• How important are fixed costs?

• How important is government regulation of this industry?

• Are imports or exports important issues?

• What can existing firms do to limit new entrants?

• Substitutes products:

• How are Chicken Eggs per capita consumption?

• Are there substitutes in this industry?

• Are these substitutes comparable in term of price, quality, performance, or health benefit?

• Is it easy to switch from one product to another?

• Suppliers:

• Are there few or many suppliers to choose from?

• Is it costly to switch from one supplier to another?

• What percentage of total value is the cost of the cost of the inputs? (big or small part of final price, evaluate if possible)

• Buyers:

• Are there few or many buyers to choose from?

• Is the demand of the product elastic or inelastic? Explain

• Is information readily available about the product?

1. Drivers of Change or Driving Forces:

• Are these driving forces collectively causing demand to increase or decrease?

• Are the driving forces acting to make competition more intense?

• Will the combined impact of these forces lead to lower or higher industry profitability?

1. Keys Success Factors (KSF)

• Technology- related: is it an issue or not?

• Manufacturing related: there is an ability to achieve scale economies or the experience curve effects?

• Marketing related KSF

• Product line

• Brand Name (Strong? Powerful?)

• Product and Marketing Innovations

• Skills and Capabilities-related

• Workforce

• National and Global distribution capabilities

• Supply management Capabilities

• Distribution related:

• Network of wholesale distribution ad dealers is strong or weak?

• Other type:

• How do the others meet customers expectation?

• Are locations convenient or not?

1. Attractiveness of the Industry

• Is the industry attractive:

• To new Entrants? Why?

• Foe existing incumbent firms?