For this lab, you will turn in (once files are complete see directions at bottom on how to submit): Word document (includes site goals, target audience, etc., see information below) HTML file named "

Name:

Case Problem 4

Data File needed for this case Problem: coffee_bg.jpg

Coffee Lounge Tommy Caddell asks you to develop a Web site plan and design to present to the Coffee Lounge staff at the next scheduled staff meeting. You will have to do further research to define the target audience as well as to develop content for the site, as the business has not yet generated any informational materials. Use the notes you made from your research on coffee bars and the Portland scene.

1. Construct a list of goals for the site. 


2. Define a target audience and a user profile for the site. 


3. Complete your market research. Review at least eight Web sites, including coffee bars; art galleries; sites geared at your target audience; sites about Portland, 
Oregon; and sites about the local music scene. 


4. Write a paragraph documenting the findings from your market research. Include 
the URLs of the Web sites that you visited. 


5. Compose two end-user scenarios for the site. 


6. Develop an information category outline for the site. 


7. Create a flowchart for the site. 


8. Develop a concept and metaphor for the site. Be creative, but make sure that your 
metaphor will support the site goals. 


9. Design a color palette, choose the fonts, and select a graphics style for the site. Write a paragraph explaining your choices. 


10. Create rough sketches of two layouts of the site. Write a paragraph explaining which layout you prefer and why.

For questions 11-19, please see attached zip file.

1. Site Goals and Purpose

1. Target Audience

1. Market Research

1. Similar Sites Brief Paragraph

1. End-User Scenarios

1. Category Outline

1. Flowchart

1. Concept & Metaphor

1. Color Palette, Fonts, & Graphics

1. Rough Sketches, Layout of Website & Explanation