Prompt: Role play as a CEO of a firm that has come up with a new, more efficient way to compress and stream videos and audio (music) without sacrificing quality, but using lower bandwidth and less com

Trade agreements Laws Dialogues with the authorities of non-EU countries Helpdesks (providing free advice to SMEs) Technical assistance Enforcement of rights Improving IPR provisions in EU trade agreements with non-EU countries to ensure better IP protection and to address weaknesses in their systems, taking into consideration their level of economic development Strengthening networking and coordination between the embassies and other o ces of EU countries and EU institutions in non-EU countries Developing engagement and cooperation –with all stakeholders, expanding outreach, and improving awareness of IP-related technical assistance programmes Continuing multilateral e orts to improve the international IPR framework, including by encouraging non-EU countries to ratify existing treaties Improving data collection –using the European Observatory on Infringements of Intellectual Property Rights and the expertise of international organisations to get better evidence in particular on the value of IPR and their infringement Using dispute settlement mechanisms or other remedies where the EU's rights under international agreements are infringed Strengthening IP Dialogues with key non-EU countries and using high-level trade and political talks to get progress on tackling IPR issues The EU has long worked hard to ensure European IP is protected properly in non-EU countries through: The EU's new external strategy on Intellectual Property Rights Helping developing countries to protect, enforce and raise awareness of IPR through technical assistance programmes Improving EU coherence between EU policy on IPR and other EU policies Intellectual Property Rights A New Strategy for Protecting and Enforcing Intellectual Property Rights Beyond the EU Trade, growth and intellectual property NG-04-14-468-EN-C The view from the artist What are Intellectual Property Rights? Intellectual Property Rights (IPR) are the currency of the knowledge economy. They give con dence to authors, artists, designers and inventors that\ they will be rewarded for successful creations and inventions, and to consumers that they are purchasing genuine products.

These rights, most of which are time-limited, are a key incentive to creativity and innovation, and thus improve consumer choice and job creation in Europe's economy. How important is Intellectual Property (IP)?

Europe is a centre of innovation and creativity. 90% of EU exports come from IP-intensive industries. That is why we need to ensure that countries o\ utside the EU provide adequate protection for innovative products so creators are properly rewarded and consumers protected against fakes. At the same time, IP can be good for development. It can boost exports of new products, encourage innovation and raise tax revenues. But IPR infringements world wide are increasing. This threatens consume\ r welfare, the livelihoods of creators, and their ability to continue to i\ nnovate – jobs and economic growth are at stake. IP-intensive industries account for more than a quarter of all jobs in the EU and pay on average 40% more th\ an jobs in non-IP intensive industries.

a word, logo or symbol that competitors may not use once it has been protected on new technical inventions the outward appearance of a product on products only made in one speci c place 1 Industrial Property IPR fall into two categories: 2 Copyright and related rights patents trademarks geographicalindications designs * J.K. Rowling vs. RDR BOOKS (US District Court of New York 2008). " I worked exceptionally hard, and I made sacrifces for my work. And if, when I had been literally choosing between food and a typewriter ribbon, I had been told I did not own these words, these words were not mine, they could be taken, lifed by anyone and resold under a diferent author's name, so-called author's name, I would have found that quite devastating." * J.K. Rowling books articles plays and lms musical works visual works computer programmes sound recordings and music videos live performances broadcasts