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Instructor: Sarah Felmet

1) Which of the following is one of the eras of marketing? (1 point)

1. The historical marketing era

2. The sales oriented era

3. The services oriented era

4. The marketing mix era

2) Which of the following are channels of marketing? (1 point)

1. B2B

2. C2C

3. C2B

4. B2C

   1. All of the above

   2. 1 only

   3. 1 and 3 only

   4. 1, 2 and 4 only

3) Step 3 in the implementation phase of the strategic planning process involves which of the following? (1 point)

1. Positioning

2. Pricing

3. Placement

4. Promotion

4) Which of the following are growth strategies? (1 point)

1. Market development strategy

2. Operational excellence strategy

3. Product excellence strategy

4. Diversification strategy

   1. 1 and 2 only

   2. None of the above

   3. 4 only

   4. 1 and 4 only

5) Which of the following is not included in the Micro environment? (1 point)

1. The climate

2. The company

3. The corporate partners

4. The competition

6) What are the two types of culture when considering the macro environment? (1 point)

1. Regional culture

2. Personal culture

3. Religious culture

4. Country culture

1. 1. 1 and 2

   2. 4 and 1

   3. 2 and 3

   4. 1 and 3

7) Diversification strategy focuses on current markets and products (1 point)

T or F

8) In external research, (1 point)

1. The consumer does internal reflecting

2. Actual research such as internet search is done by the consumer

3. The consumer uses psychology to determine whether or not to purchase

4. Situational factors are a huge factor

9) The term counter trade refers to: (1 point)

1. Trading goods for money

2. Trading goods for goods

3. Changing your mind about trading goods

4. Refusing to sign a trade agreement

10) Which of the following is a type of global marketing opportunity? (1 point)

1. Quota

2. Licensing

3. Franchising

4. Direct Experience

11) The first step in a market research project is: (1 point)

1. Data Collection

2. Design the research project

3. Define the research objectives

4. Present the results

12) Stage 4 in the international market entry evaluation process is: (1 point)

1. Country identification

2. Direct experience

3. In depth screening

4. Final Selection

13) Infrastructure and technology are factors in assessing global markets (1 point)

T or F

14) In transfer pricing, the ________________ based manager sets the price but an international subsidiary can change it (2 points)

15) Which of the following is an example of a segmentation strategy? (1 point)

1. Demographic segmentation strategy

2. Concentrated Segmentation Strategy

3. Macromarketing

4. Symbolic Strategy

16) Export pricing is a form of international pricing approaches (1 point)

T or F

17) Tariffs are considered: (1 point)

1. A tax

2. A marketing firm

3. To be illegal

4. To be something that every marketing form wants

18) Fill in the blank (2 points)

Government’s actions can affect marketing in terms of ________________ practices

19) Fill in the blank (1 point)

________________ is a strategy used by a firm to focus on the excellent services for the customer to retain loyal customers

20) What do the letters “FTC” stand for? (1 point)

______________________________________________

21) Promotion of a product involves: (1 point)

1. Creating value for the product

2. Determining where the product will be sold

3. Focusing of the value of the product

4. Considering the competitor’s price

22) The following are the steps for the framework for ethical decision making

1. Select a course of action

2. Identify the issues

3. Brainstorm alternatives

4. Gather information and identify who it affects

Pick the order within which they should be used (1 point)

1. 1. 1, 2, 3, 4

   2. 1, 3, 2, 4

   3. 2, 4, 3, 1

   4. 4, 1, 2, 3

23) Identity theft and privacy issues are a part of the social trends (1 point)

T or F

24) It is not necessary to apply ethics to phase 1 of the strategic planning process but it is necessary to apply it to phases 2 and 3 (1 point)

T or F

25) Product depth is most associated with: (1 point)

1. The categories of a product

2. The value of a product

3. The company’s stocks

4. The lines of a product

26) Fill in the blank: (1 point)

When you increase the breadth you are increasing the number of _____________ to a product

27) Private Labels are: (1 point)

1. Brands that are used when a firm repositions itself

2. Those that involve mixing of brands

3. Those that are sold in stores and made by the stores

4. Labels used when packaging

28) Branding helps establish loyalty and confidence (1 point)

T or F

29) Fill in the blank: (2 points)

Innovation is the process by which ______________ become new ______________

30) When generating an idea, the use of a R&D consortium is not considered (1 point)

T or F

31) Which of the following are stages in the life cycle of a product? (1 point)

1. Introduction Stage

2. Evaluation Stage

3. Marketing Stage

4. Testing Stage

32) Services are considered: (1 point)

1. Expensive

2. Unnecessary

3. Hard to Market

4. Perishable

33) Training is a way to reduce the standards gap (1 point)

T or F

34) The first C in the 5 C’s of pricing refers to: (1 point)

1. Change

2. Company Stock

3. Company objective

4. Curve

35) The demand curve is an inverse correlation (1 point)

T or F

36) Name two things other than the 5 C’s that can affect pricing (2 points)

________________________________

________________________________

37) In price skimming, the _____________ price is high (1 point)

1. End

2. Seasonal

3. Market

4. Initial

38) Fill in the blank (1 point)

Market penetration pricing refers to setting an initial ____________ price as the introductory price

39) Markdowns is not a pricing tactic (1 point)

T or F

40) Price fixing involves companies collaborating with each other (1 point)

T or F

41) Companies and Retailers can use electronic trading to: (1 point)

1. Expand their trade area

2. Buy out other retailers

3. Make their product more expensive

4. Eliminate brick and mortar retailers

42) Noise occurs when there is a difference between the _________________ and the _______________________ (2 points)

43) In personal selling there is a _____________ communication between buyer and seller (1 point)

1. One way

2. Two way

3. Decoding

4. Persuasive

44) Using public relations is a paid form of communications (1 point)

T or F

45) Cinema is considered a medium in advertising (1 point)

T or F

46) Loyalty programs are associated with which of the following: (1 point)

1. Sweepstakes

2. Contests

3. Credit cards

4. Samples

47) The personal selling process is a ________ step process (1 point)

1. Two step

2. Three step

3. Four step

4. Five step

48) When managing a sales department, one of the things to consider is (1 point)

1. The color of your offices

2. The height of the people you hire

3. Training for your salespeople

4. Always to have meetings once a week

49) The sales call can also be a sales presentation (1 point)

T or F

50) Name two things that we market (2 points)

I. ___________________________

II___________________________

51) List the 3 phases in the strategic planning process (3 points)

__________________________

__________________________

__________________________

52) The letters H.D.I. Stand for which of the following? (1 point)

1. 1. 1. Human Decline Index

      2. Human Development Index

      3. Human Development Institution

      4. Home Decline Index

53) List 3 of the 5 types of segments (3 points)

____________________________

____________________________

____________________________

54) List the 3 factors that are considered in the H.D.I. (3 points)

____________________________

____________________________

____________________________

55) Variability refers to the ________________ of service (1 point)

1. Price

2. Quality

3. Type

4. Amount