Assignment InstructionsInstructions: Assume you are the packaging engineer for a large consumer products company.In this company, the Packaging Design Briefs are initiated by the marketing group and f
Packaging Design Brief
Product – Laptop Computer
Product Information: To be completed by Marketing and forwarded to Package Engineering.
Product description: The product is a newly designed laptop computer. The product dimensions are 15” x 11” x 1-1/2”. It weighs 8 pounds.
Production of product: The product will be produced in quantities of 3000 in Texas and shipped by truck to 5 different distribution centers in the United States and then will be distributed to stores in quantities of 10 per store.
In-store sales method: One model will be on display in the store out of the packaging, the rest will remain in the package in the back room of the store until they are sold.
Price Point of product: This is a mid-range laptop computer.
Specific requirements of package in the store: The package must show the brand name and some legal information. In addition to the product, the package must contain a power cord, the battery (to be put into the computer by the end-use customer) and an instruction manual.
Package Information – To be completed by Package Engineering
(Please fill in your responses on this form and submit the form. APA formatting is not required)
Primary Package
(The package that comes in direct contact with the product, the retail package)
Describe the function(s) that must be served by the primary package for this product (include all that apply).
What is your recommendation for the material(s) that should be used for the primary package?
Please justify your material(s) selection. Include the advantages of this material for this purpose and the disadvantages or concerns of using this material.
What method of printing do you recommend for the primary package?
Please justify your recommendation of print method. Include the advantages of this print method for this package and the disadvantages or concerns of using this print method.
Have you made any assumptions in choosing the material or print method?
What environmental concerns must be addressed for the primary packaging?
Secondary Package
(The packaging used to ship the product from manufacturing location through distribution and to the retail store)
Describe the function(s) that must be served by the secondary package for this product (include all that apply).
What is your recommendation for the material(s) that should be used for the secondary package?
Please justify your material(s) selection. Include the advantages of this material for this purpose and the disadvantages or concerns of using this material.
What method of printing do you recommend for the secondary package?
Please justify your recommendation of print method. Include the advantages of this print method for this package and the disadvantages or concerns of using this print method.
Have you made any assumptions in choosing the material or print method?
What environmental concerns must be addressed for the secondary packaging?
