NO PLAGARISM!!!!!! Please follow ALL instructions.InstructionsReview Case Study 11.1 in your textbook on pp. 326–327, and address the questions that are provided. In essay format, provide a complete a

Vir:ginia Btood Services',Facebook Events ' 'when the tegal age for donating blood in virginia was lower-ed from rg to r5; virginia Blood Services (vBS) began to explore new methods of com m unicati n g with potential donors -= pa rticu tarly first-time d ono rs - and attracting them to blood.co[ection events. vBS consulted with a ma(eting firm on how to use social media to reach those audiences. It quickty became apparent that using sociaI media was appropri- ate for reaching not:onty those as loung as'r6 but also college-aged students. upcoming blood dr:ives on colleg€ csrnpuses signaled an opportunity to market the events in a way that woutd be appticabte to both demographies. with a target population of high school and co[- 'lege studentsr the challenge of drawing interest and engagement was greater. i VBS devetoped a strategy of using Facebool< Event to organize and promole a series of blosd drives on campuses across the state. The events were linked to vBS]s Faceboor< profite, which was ah,eady disseminating content and news. The success of this strategy was measured' thr.oughrthe RSVp feature, which indicated who and how 'many would be attendi,ng, might be attending, or would not be attend- ing a specific event., A related measure was the visibility of the feature. People without Facebook profiles coutd not see the event information untess it was mad,e available to the public. peopte with profites, in 'contrast, not on'[y could rsee the event but atso coutd become a ,,fan, and RSVP to the event; the Newsfeed feaiure would then publiicize this intention to attend or participate. In a circle of friends, the more peopte planning to attend,lthe more peopte are influenced to attend or would knsw aboutthe event. ln the,iase of vBS, even if just r inlzo invited to the blood drlve says tiyesir 6r'"rnaybeil to participating (which endolses the activity), then hundreds- if not th,ousands-of peop!e who were not even invited would.find out and could sign up th,emselves; ln this way, the RSVP would [ikety tal