Details of Task: Read the case “Starbucks: global brand in emerging markets and answer the following questions: ● Explain how does Starbucks create value to sustain superior profitability? ● Starbucks

Assessment Criteria

Poor

Satisfactory

Good

Very Good

Excellent

Executive summary/Introduction (10%):

• Prepare an executive summary

• Introduction: Provide a brief overview of the case (Starbucks)

Explain how does Starbucks create value to sustain superior profitability? (40%)

• Briefly define concept of value creation.

• Briefly discuss how firms can create value and sustain its competitive advantage. Integrate relevant theories and evidences from the IB literature.

• Explain how Starbucks can create value to sustain superior profitability. Support your arguments with examples and empirical evidences.

• .

Critically evaluate factors influencing Starbucks entry mode choices. (40%)

• Briefly define concept of entry mode/entry mode choices.

• Highlight factors influencing entry mode choices. You are expected to discuss the theoretical underpinning behind choice of entry mode. Integrate empirical evidences where relevant.

• Highlight Starbuck’s entry mode choices globally

• Evaluate factors influencing Starbucks entry mode choices.

Presentation (10%)

• Professional report format

• Intensive research of academic journal articles (at least 10) and company/industry/country reports

• Creative and well supported arguments

• Proper referencing system

• Good English grammar and within word limit

General Comments:

GRADE: HD D C P N

(80-100%) (70-79%) (60-69%) (50-59%) (<50%)