According to my two articles, writing a reflective paper for the management course needs to include management knowledge, such as why to start, love, sustainability, etc. The goal is to have you refle


1.First of all, I think it is "The Golden Circle". A team or company needs to be clear about what to do and why .It is important to have clear ideas and goals. I think most companies fail because they don't know why and how to do it.The team and the company have a common goal and pursuit, which is very important. To believe in and love a common cause, once there is doubt in the team, it is difficult to work together.It is very important to have a good leader. Leaders in the team can gather all people, so that the team'sstrength to play to the maximum.

2."Strat with why" has really changed my view on strategy. At first, I thought that only excellent products and prices were needed to succeed. But after reading this book, let's have a deeper understanding of how successful organizations motivate and motivate their employees without having to provide gifts and rewards for their well done work. He describes how companies often try to manipulate employees through rewards and promotions, but fail to motivate them and win their loyalty. Employee and customer manipulation is usually effective in the short term.It is more important to find an employee who is completely suitable for the organization than to find an employee who has many skills that are beneficial to the organization. He uses diffusion theory to explain what the "critical point" is in an organization and how diffusion theory affects good leadership. All organizational leaders need to inspire trust and confidence in their abilities so that other employees can follow them with confidence. Trust is essential for building a stronger organizational culture and professional and personal relationships among employees (Sinek, 2009).It is necessary to adjust the business strategy. In the face of different periods and situations, different strategies are needed. Entrepreneurship and sustainability are different knowledge.The story of the Apollo 8 mission didn't change my view of strategy. They were very clear about the importance of the mission, they knew the reason why they did it, and they were able to persist and not afraid of failure, which made them successful.The book "strat with why" gives me more different views, which makes me think more about the people and environment around me. The Apollo 8 story taught me the necessity of the will to succeed.

3.After watching the video, I was very surprised that the success rate of kindergarten students was higher than other people, including ordinary students and even business graduates. Business graduates will have more considerations and concerns. They have more ideas and need to be identified carefully. But for kindergarten students, more directly, they just immediately obey and act. Kindergarten students will try again and again in the face of failure, they are more focused and not easy to give up. Adults are afraid of failure, and they are more willing to come up with what they think is perfect before they start to act rather than try. In terms of strategy, people can learn from it without fear of failure and constant attempts. People build prototypes and get instant feedback on what works and what leads to failure. This gives the team a better understanding of how to proceed with a project or task, closer to success. And I learned that graduates will waver in the face of huge rewards. When they are eager to succeed because of the bonus, they are more likely to fail. This puts a lot of pressure on them. Although rewards can give members more motivation, sometimes it will have a negative impact, and how to use it properly needs to be considered. Just like new employees at the beginning of the work, they can more seriously complete the task, after a long time, they can't. Because they can admit failure and keep trying when they first work. After working for a while, they have relative experience, which makes them cautious and hesitant. I think the team needs employees like kindergarten students. They are not afraid of failure, dare to try, and can be creative, which will bring different ideas to the team.

4.This is my first time to watch Star Wars. I had no interest in it before. After watching this movie, I think it's a very interesting episode, which makes me show great interest in Star Wars toys, and also in the toy industry. It is closely related to the customer experience strategy of growth IQ. Path 1 and path 2 are customer experience and customer group penetration. In the face of the continuous introduction of toys, people can have more choices, I believe everyone can find their favorite toys.Facing different business environments, they must adjust their strategies to continuously create demand products in the business. Just like Kenners makes toys, they also know why they want to set up the company, and they know "why" clearly, which makes them more successful. They are passionate about their career. He really loves toys, which can make him more creative.Star Wars is still active. They have a lot of people, and people are buying their toys. To my surprise, Kenners sold an empty Star Wars box at Christmas, promising customers the first action character in a few months. It's very innovative, I think it can make them stand out in Christmas sales, it's amazing. When I saw their teddy bears, I thought of when I was a child, I wanted to have them all the time. No matter how many times I saw them in the mall, I always wanted to have them, because they always have a new appearance, and I really want to collect all of them. This is my first time watching Star Wars, but I think I've started to like them.

5.This is the first time I've heard about Burt's bee. After watching the documentary, I got a deep understanding of Burt's bee, one of the few companies selling natural products, which made me very interested. Burt's life is so simple. He doesn't care too much about money. Even after the success of the company, he still lives a very simple life, which is very valuable. I think that's one of the reasons why customers are willing to believe in the brand. It's very real and natural, and it has its own persistence. If an enterprise only focuses on how to get more money, it is likely to fail. Roxanne has made constant attempts in products, such as candles, lip balm, soap, food and so on, so we can see which type of products have the greatest impact, and then increase the sales of this product. She has made many attempts to determine which product will benefit the company the most. And pay attention to the importance of the prototype. Burt's photos appear on the package. Even after the company is acquired, it is still willing to give him royalties in exchange for traveling with the brand. Burt has become a representative of a product, because of its authenticity and philosophy, people are willing to believe in a brand. People trust him more than the brand itself.In the face of the conflict with Roxanne, I prefer to stay in the company, and I hope to participate in decision-making. Burt may be happier to donate the extra cash to friends and family, to charity or to the community. There will be disagreements or conflicts in the company, but I don't think Roxanne is doing the right thing and I don't like being threatened.

6.Google Shakes Up Its 'TGIF'—and Ends Its Culture of Openness

I learned TGIF for the first time, which is a new knowledge for me. It was originally a Friday afternoon weekend celebration, evolving with Google. Founders hold regular meetings, which let people know that they are still around. Even if the products and policies that will be released in a few months are described in the meeting, they will not be leaked. It's hard to get everyone out, including those who don't want to show up. TGIF makes all people more united and all people work for a common goal. This is a very useful corporate culture, which is really worth all enterprises to try. It can increase the cohesion of enterprises, and also increase people's trust in enterprises.