Checklist:Step 1: Select one of the following products for this Assignment for the fictional company Proserve Corp.-A new cool mist humidifier that reduces dry air and also serves as an air freshener.
Running head: SHORT TITLE OF PAPER (50 CHARACTERS OR LESS) 0
Be sure that you change the running head above and also the headers on the subsequent pages. REMOVE THESE RED INSTRUCTIONS AFTER YOU HAVE DONE THAT. If you do not know how to do that, please email me.
DO NOT LOOK UP A BUSINESS ON THE INTERNET AND FOLLOW THEIR MARKETING PLAN - THAT IS NOT THE IDEA HERE!!
YOU MUST HAVE 2 IN-TEXT CITATIONS IN YOUR PAPER.
DO NOT RESEARCH A PRODUCT ON THE INTERNET - THIS IS SUPPOSED TO BE A BRAND NEW COMPANY AND PRODUCT AND YOU ARE THE MARKETER. You can research services, branding, or distribution strategies and you may use scholar.google.com for your research.
Title of your paper
Your Name
AB 219: Marketing
Instructor: Diane Sykes, MBA
Date here
Retype the title of your paper here, leaving the Title style
DO NOT LOOK UP A MARKETING OR DISTRIBUTION PLAN ON THE INTERNET - THIS IS SUPPOSED TO BE YOUR CREATION
(CONDUCT YOUR RESEARCH ON WARRANTIES, OR COPYRIGHT, OR BRANDING) YOU MUST HAVE 2 IN-TEXT CITATIONS AND AT LEAST 2 REFERENCES PER THE ASSIGNMENT INSTRUCTIONS
You are setting up the strategy for the company for this product – you are not advertising it.
Each of the black sections below should be a heading or sub-heading in your paper. Thus, you will have 5 headings, etc. Delete the red instructions.
Introduction
Select one of the following products for this Assignment for the fictional company Proserve Corp. Discuss why the company is marketing this product.
-A new cool mist humidifier that reduces dry air and also serves as an air freshener. Presently, the scents come in mint, apple and spice, and cinnamon.
-A new toothbrush that dispenses toothpaste automatically into the toothbrush with a small button on the handle. The toothpaste comes in a variety of flavors, including cinnamon, peppermint, spearmint, and bubble gum.
-A new wireless headphone and microphone that fit in the palm of your hand and have superior output and volume.
-A new foldable chair that can be carried in one hand and holds up to 300 pounds.
-A new transcription tool with 98% accuracy.
This paper will discuss the product and distribution strategy that has been selected for the _______(insert your product name here) product.
Product Description
Step 2: Apply product elements to make your chosen product complete by thoroughly describing them.
Product attributes: Discuss the type of product you selected and include product attributes like quality, features, benefits, style and design.
Product Line and Product Mix: Explain a proposed product line (depth) and product mix (width) for the product. (Remember the table from Seminar?) How many different product lines does the company have? That is the product mix? How deep is the product line that has your product in it?
Branding: Describe the elements of branding. Ex. Brand name, sponsor and brand strategy.
Packaging: Provide the packaging plan
Warranty or copyright: Describe the warranty or copyright involved
Place of Distribution
Distribution to the customer
What is the channel? How many steps between the manufacturer and the customer?
Discuss all the different distribution models that you could possibly choose that are available for getting the product from the producer to the consumer.
Using scholarly research (including the book), explain the advantages and disadvantages of using intermediaries.
Considering factors like your brand and target audience, explain what type of retailers would be the best match for your new product and why.
Provide your selection of a distribution model that would be most effective for the organization of your new product. Explain why it would be most effective.
Conclusion
Summarize your paper in a paragraph.References
Lamb, C. W., Hair, J. F., & McDaniel, C. (2017). MKTG, 11e. Mason, OH: Cengage Learning.
