The goal is to have you reflect deeply on what you have learned and experienced in the class. What value did you derive, what lessons did you learn, and/or what realizations did you come to because of

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In the article “Cut the Bullshit. Here's What Customers Want” by Vanessa Merit Nornberg, the author talks about the three simple ways of winning long-term customer loyalty. In what she calls cutting the bullshit, the author outlines the fact that customers are real people and they should be treated as such. They should feel like the company values their individual needs and that they matter. Their intelligence should in no way be undermined. Customers need honesty and being listened to. The customer service team should be quick to pay attention to the needs of the customer and help in solving their problems in the best way possible. The second way of winning customer loyalty is by choosing words carefully when addressing customers. This will create a dynamic relationship with the customers. The role that customers play in your business should never be distorted because this will influence how you interact with them. The interaction should be truthful and customers should always be addressed in a manner that they are comfortable with. The third way of winning customer loyalty is through owning your imperfections. Customers are human and they understand that no business or company is perfect. If something g goes wrong, the company should just own the mistake and avoid playing blame games because e this will only make the matter worse. The company according to the author should solve the problem in the best way they know-how and avoid a lot of lip service. Customers want action. These things may seem obvious but when they are not taken into consideration, they can negatively affect a company.

Reference

https://www.inc.com/vanessa-merit-nornberg/what-customers-want.html

The article “Thirty Years of INC” by Kelly Fairdoth talks about the marketing strategies that have helped companies get noticed over the years. Clever marketing campaigns that will get a company noticed require a lot of creativity and not just a lot of money. The article is a summary of 30 great moves of marketing. The first move according to the author is following the needs of the demographics such as adapting to their local language. The second great move is interacting with customers in public spaces once in a while such as field days. The third move is launching promotional campaigns and sponsor local activities. The fourth great move is that companies should never cross a hippie. Out of all the thirty great moves outlined in the article, the ones that stood out include using what you have, knowing your audience, giving free products to new customers because newbies love freebies, and engaging the customer. All the moves work towards the common goal of winning customer loyalty and acquiring a new customer base. That is the ultimate goal of marketing. What I find interesting in the article is how the author uses a classic example of a company that used each move to achieve its goal. Every move is assigned a company that used that strategy to reach its marketing goal. For example, when talking about "Knowing your Audience", the author uses the example of a company known as Brooks Instrument, an equipment manufacturer that used an online comic strip to promote its big product launch in 2001. The comic strip was full of Engineering humor and this enabled the company to entertain its audience and reach many people.

Reference

http://www.incmagazine-digital.com/incmagazine/20090708?folio=18#pg20