Consider the corporation you have selected to use in your first three assignments.Researchthe company on its own website, the public filings on the Securities and Exchange Commission EDGAR database, t

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Week 3 Assignment

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Strayer University

BUS499 Business Administration Capstone

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Week 3 Assignment

The success of a business is dependent on various factors that could be either internal or external. Such elements include technology, size and location of the business, economic, social, and political factors, and the composition of stakeholders and the workforce. Therefore, the purpose of this paper is to analyze the Coca-Cola Company in line with globalization, technology, industrial organization model, resource-based model, vision and mission, and stakeholders, and how these components influence its overall success.    

Globalization is a process that allows a company to defy boundaries and sell products, skills, ideas, and labor across markets other than their home's. The Coca-Cola Company is known worldwide, with operations in over 200 countries and 84,000 suppliers (Saylor.org, 2013). Most of the company's income comes from the international market, based on the ability of the company to expand to a multimillion-dollar status. Coca-Cola began its globalization journey in the 1900s with the company starting operations in South America by building bottling plants that later grew to Europe, Asia, and Africa (Saylor.org, 2013). This journey has benefited the host countries in many ways; empowering their economies, creating employment, contributing tax, and supply of affordable foods and beverages.

The various aspects of globalization involve the impact on political, economic, social, and technological factors of the local country. Politically, the company conforms with the prevailing laws and regulations, and any other business laws of the host countries. Although the company has numerous positive influences on politics, they have occasionally faced lawsuits accusing them of consuming a lot of local water to a magnitude that causes water shortages (Pratap, 2018). Another allegation is that the company uses harmful ingredients in their products that compromise the quality of their foods and beverages. 

Economically, the corporation ensures the utilization of locally available raw materials that promote agriculture, energy, production, logistics, transportation, distribution, retail, cooling, advertising, and media and packaging (CCI, 2020). For example, the branch in Turkey and Pakistan has seen their economies receive over 3.5 billion dollars, generated over 2.5 billion revenue for farmers and taxes for the government, and employment of over 30,000 people (CCI, 2020). For social development, the company has ensured the fostering of local cultures by creating marketing strategies that capture indigenous activities, producing products that comply with their tastes and preferences, and production of healthy products that reduce lifestyle diseases such as obesity (Pratap, 2018).    

Technology affects the operations of a company in three different ways; technology diffusion and disruptive technologies, the information age, and increasing knowledge intensity (Hitt, Ireland, & Hoskisson, 2020). For Coca-Cola, most of its operations are dependent on technology from production, packaging, and distribution to sales and marketing. Over the years, the organization has seen an improvement in the transportation of products across markets with faster semi-trucks, cargo ships, jet aircraft, and cost-effective trains (Saylor.org, 2013). Besides, with the advancement of technology, the company has increased access to information that allows suppliers and warehouses to track inventory quantities and documentation that reduces overhead costs. 

Additionally, computerization and automation of all the company's activities have helped in increasing the speed and volumes in production. Technological advancement has seen the business compete with other companies with ease, and reduced cost of production and delivery, for instance, the introduction of vending machines to aid in distribution. Similarly, the worldwide rise in the use of internet products such as social media has improved the availability of information and advertising for products and reaching a wide range of consumers. Social media may be seen as a disruptive technology by nature as it has changed several conventional approaches and has increased the use of smartphone technology to stamp dominance. The company has been using social media to make contact with the customers and get immediate feedback; the impact has seen taking advertising to the next level by addressing the needs of each specific market.    

The corporation can attribute its accomplishments to their ability to conduct a thorough market analysis to stay ahead of their competition. Market analysis assists in identifying any internal and external factors that would affect the operations of a business, such as political, economic, social, technological, environmental, and legal considerations. The general environment consists of food and beverage companies that produce almost similar products in the market and show persistent competition for Coca-Cola. These companies are; Pepsi, Tropicana, Britvic, Red Bull, Monster, among others. The industry is majorly oligopoly competition, whereby some fewer sellers control sales in the market, and there are barriers to entry and characterized by prevalent advertising allowing the company to dominate the few available businesses.   

What makes Coca-Cola excel in the food and beverage industry is due to the following aspects they have been nurturing since its inception. These are; assurance, strategic investment, determined marketing, and public relations, great products or services to sell, excellent customer service, efficient facilities, and paying attention to details (CCI, 2020). Specifically, the use of robust marketing and public relations strategies have ensured that the company stays ahead of their competition. These approaches require employees with excellent marketing skills, customer relations, and dedicated to providing quality services. Mostly, this strategy is implemented by the marketing team, which is one of the crucial components that determine a company's success. In the long-run, the company manages to have a considerable consumer base who has continuous satisfaction and loyalty and, in return, makes high sales that impact performance on capital.

The resource-based model contributes to understanding the success of The Coca-Cola Company by pointing out the unique features that it possesses. For instance, the corporation has the following as the opportunities and advantages; having well-organized distribution channels, a mighty brand name, being the initial market producers, highly automated and production capacity, and computerized communication and information systems (Tunaiji, 2019). Others are; prioritizing staff training and having qualified staff, indulging in corporate social responsibility activities, holding the patent for Coca-Cola formula that prevents imitation by competitors, and having the highest market share in the sector.  

Moreover, the company uses brand dependency and the Coca-Cola formula as a strategy to drive its sales and increase revenue. The company has a powerful message that sticks and promotes the brand name by investing in positive qualities, benefits, personal and enterprise values (Tunaiji, 2019). Similarly, it produces products that adapt to consumer needs in terms of production volumes and customer satisfaction. The company achieves this feature by having customized goods and services, marketing strategies, and distribution channels that suit the local markets. These activities allow the business to exploit the opportunities in the market and maximize its resources and capabilities towards achieving above-average profits.            

The vision of the company is to ensure an excellent workplace for employees to maintain high productivity, bringing high-quality beverages to satisfy different tastes while supporting sustainable communities for future generations and maximum profits for shareholders (Tunaiji, 2019). It is evident from the vision statement that the company's destiny is great achievements; whereby, the center of operation is on the satisfaction of the customer and the employees that improve loyalty and effective productivity, respectively. Furthermore, the vision involves being a responsible corporation by promising to be reliable in supporting the future and producing the desired profits for the shareholders. In line with the vision, the company has taken measures in promoting environmental conservation, providing quality products, maintaining a vast customer base, and making sufficient return on capital (Tunaiji, 2019).   

The mission statement of the company inspires; 

• To refresh the world  

• To inspire moments of optimism and happiness  

• To create value and make a difference  

• To satisfy consumers taste in the beverage industry

(Tunaiji, 2019).  

Basing on the above statement, The Coca-Cola company has ensured constants supply of foods and beverages, the satisfaction of customer needs across the world, involved in activities of social responsibility to elevate the lives of the people, and indulged in creative and innovative events to nurture talents and promote confidence.      

The company has various stakeholders that contribute to the success of the business. The capital market stakeholders include; Berkshire Hathaway, The Vanguard Group, Inc., Capital Research & Management Co., SSgA Funds Management, Inc., BlackRock Fund Advisors, Wellington Management Co. LLP, Capital Research & Management Co., Capital Research & Management Co., Geode Capital Management LLC, and Northern Trust Investments, Inc. (Market Screener, 2020). Each of these companies has committed investment that totals to USD 1,530,264,455 in 2019. The impact of this enormous investment would be the duty of the management to ensure they work tirelessly to ensure each stakeholder has the required return on capital and that the company is making profits.    

The following are the regions that represent the product market stakeholders; the United States, with over 11 million sales, and Global with over 9 million. Europe, Middle East, and Africa with over 6 million sales, Asia pacific with over 4 million, Latin America with over 4 million, North America 191 million, and Corporate with 94 million (Market Screener, 2020). The contribution of sales by each region shows how endowed the company is and how its marketing strategy is working to ensure the attainment of maximum profits. The organization stakeholders involve the employees and management staff, the CEO, COO, vice president, among others, that provide consistent running of everyday activities. Their impact would be the generation and implementation of new ideas, running daily business activities, marketing, human resource management, and evaluation of set goals. 

CCI, (2020). Sustainability. CCI. Retrieved 19 April 2020 from, https://www.cci.com.tr/en/sustainability

Hitt, Ireland, & Hoskisson. 2020. Strategic management: Concepts and cases: Competitiveness and globalization (13th ed.). Mason, OH: South-Western Cengage Learning

Market Screener, (2020). The Coca-Cola company (KO). Superperformnce. Retrieved 19 April 2020 from, https://www.marketscreener.com/THE-COCA-COLA-COMPANY-4819/company/

Pratap, A. (2018). Coca-Cola pest analysis. Notesmatic.com. Retrieved 19 April 2020 from, https://notesmatic.com/2016/08/coca-cola-pest-analysis/   

Saylor.org, (2013). Globalization and the Coca-Cola Company. Retrieved 19 April 2020 from, https://resources.saylor.org/wwwresources/archived/site/wp-content/uploads/2013/02/BUS208-2.5.6-Globalization-and-The-Coca-Cola-Company-FINAL.pdf

Tunaiji, N. (2019). Coca cola strategy project. Johnson & Johnson. Retrieved 19 April 2020 from, https://www.researchgate.net/publication/334746764_Coca_Cola_Strategy_Project