I have already created the proposal for my business and I need help with the marketing plan. Here is the layout of how it should look and what i need. I have attached the proposal for the business! pl
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The purpose of this paper is to provide a proposed marketing plan for Coast to Coast Consulting (CTC). CTC consulting is dedicated to creating meaningful changes in Public Health, by providing support and strategy to public health officials. Specifically working with small nonprofit companies providing consulting services at a low cost. There is a need for certain skills within nonprofit agencies, those skills are very similar to those of for-profit corporations. However, because nonprofit starts up need certain skills to acquire funding, there is not always money in the budget for many of these resources. For example, there is a need for skills such as grant writing and event planning both of which are essential to acquiring funding.
Coast to Coast Consulting
The world of Public Health has evolved at the turn of the 20th century with new scientific interventions that led to a growth in the population. With those discoveries, the population has grown exponentially because people are living longer. I have decided to do my marketing plan on an idea that I have been playing around with for some time now, but I have yet to start. My plan will be a consulting company called Coast to Coast Consulting (CTC consulting). The idea behind the company started because there is a need for certain services for young Public Health professionals. The field of public health is still growing in response to the needs of the population.
The cost of consulting professionals is costly, and many nonprofits cannot afford such expenses. Based on my research I found a market for nonprofit business consulting. Several skilled based websites match volunteers with nonprofit based on skills. Nonprofits are seeking skills such as strategy planning, coaching, communication, and management. Subsequently, I conducted a business analysis and found the cost of business consulting is anywhere from $95-$1,500 with a national average cost of $400. The companies listed on those skilled based websites are small start-up nonprofits businesses that cannot afford the cost of pricey consultants. Therefore, this is a way for the business to get the services that they need, and for young professionals to gain experience.
To help CTC plans to provide consulting services to those small companies for a small fee, ranging between $50-100 based on the need of the company. The vision of CTC is a “professional consulting agency providing you with the tools to navigate your path”.
CTC Consulting specializes in:
Strategy consulting
Public speaking/ Coaching
Clinical documentation
Mission and vision development
Community tabling event/ targeted outreach… and more
The goal is to help individuals with the confidence and tools to be effective in making changes in the communities in which they are serving. CTC professionals come with an in-depth understanding of current public health successes and failures. Background and expertise in program coordination, targeted outreach, QI, and strategic Planning. We are dedicated to improving health in individuals and specific groups by using education and public awareness strategies.
