Wk 1 - Values and Strategy Paper [due Mon]Assignment Content Resource: Week 1 Assignment Grading guide.docxChoosean organization according to the following (meeting any one of these criteria):

Wk 1 - Values and Strategy Paper [due Mon]Assignment Content Resource: Week 1 Assignment Grading guide.docxChoosean organization according to the following (meeting any one of these criteria): 1

Strategic Plan, Part 1: External Environmental Scan Grading Guide

STR/581 Version 12

Strategic Planning and Implementation

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Individual Assignment: Strategic Plan, Part 1: External Environmental Scan

Purpose of Assignment

The final strategic plan is due in Week 6, but it begins with Part 1 in Week 2. Students begin by working on an environmental scan which allows students to dig into the environments of the company selected.

Resources Required

Selected Company

Grading Guide

Content	Met	Partially Met	Not Met	Comments:
The paper uses the company selected for individual strategic plan development as per instructor approval at the start of Week 2. (5 points)
The paper includes an evaluation of the company’s general environment using the PESTLE framework (as given in Figure 2.1 of the textbook). (25 points)
The paper includes an assessment of the company’s industry environment using the five forces framework as given in Table 2.1 of the textbook. (25 points)
The paper includes an evaluation of the organization’s competitor analysis following the framework given in Figure 2.3 of the textbook. (25 points)
The paper uses the External Analysis Frameworks worksheet to do the analysis (see attached to the Week 2 Assignment along with the grading rubric). (10 points)
		Total Available	Total Earned
		90	#/90

Assignment Total	#	120	#/120
Additional comments: