Using the company that you chose in Week 4, complete the following tasks: Review the feedback from the week 6, 7 and 8 assignments and make the necessary improvements and re-submit as part of the Sign

ELEMENTS OF GUCCI COMPANY WEBSITE 0

Bruna Spera Martins

Southern States University

BU534 – International Marketing

Instructor: Dr. Peggy Bilbruck

Many companies have widely used websites for marketing purposes. The use of a website makes a company to market its products to a broad customer base. Today, many people own smartphones or computers, and nearly one out of five people can access internet services in the U.S. This opportunity drives many companies to use websites and social media in marketing their products (Kasztalska, 2018). Even though many companies have adopted the use of online marketing, not all websites are designed to meet customer needs. A good website must be easy to use by all customers. Here, we are going to look at some of the Gucci Website features that make it suitable and easy to use by its customer base.

The Gucci Website is mobile compatible. The website can easily be accessed by customers who have smartphones, laptops, computers, or tablets. The images on the website have been designed in the right size, the pages are also adequately sized, and the site maintains a consistent look Kasztalska, 2018). These factors make the place to be accessible from mobile devices. This has enabled the company to acquire customers from different geographical locations since all the customers can access its site.

The site contains a professional logo. The professional logo plays a vital role in the site because it attracts customers into the website. The logo is positioned in the front and center on the site homepage. This positioning makes the site to get in front of thousands of eyes each month. The logo is also designed in such a manner that makes it so attractive.

The company’s website acts as a tool for relaying pertinent information to current and perspective as quickly as possible the site has simple navigation and UI (Younger, 2010). The company has focused on navigation and UI while designing its website to make it user friendly. Finally, the website provides both front and center contact information. The contact info of the site is positioned on the bottom of each page of the website. The contact info is written using a larger font, which makes it clear and to the point.

Conclusively, the company’s website is perfect, and it provides all the basic requirements of customer-based sites. Elements such as professional logo, contact info, navigation and UI, and mobile compatibility are the main focus that Gucci considered while designing its website. These elements of a website make it to be user friendly.

References

Kasztalska, A. M. (2018, September). Brand Image And The Fight Against Counterfeiting By The Gucci Company. In CBU International Conference Proceedings (Vol. 6, pp. 221-225).

Younger, R. R. (2010). Gucci America, Inc. v. Frontline Processing Corp.: 721 F. Supp. 2D 228 (SDNY 2010). DePaul J. Art Tech. & Intell. Prop. L, 21, 401.