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BUSINESS DEVELOPMENT 3

Green Drive Logistics Company

Institution: ENTREPRENEURSHIP

Student’s name: Reem Alogaidi

Date:05/15/2020

Value proposition

A good number of Seattle District residents have had to shift from consumption of fresh farm products to canned vegetable products. Canned vegetable products are a convenient choice for most households but not as health as fresh products from the farm (Min & Lin, 2017). Our company is keen to maintain a healthy community by encouraging them to opt for fresh products from the local farms. The company strives to bring the farm products closer to the consumers. Proximity will be achieved by supplying most of the grocery stalls, supermarkets and local vendors with our products. Our services are unique from our customers since we offer an excellent packaging design that categorizes the vegetables into leafy green, marrow, edible stems, alliums, and roots in the same packaging box.

Channel strategies

The business is currently using an indirect channeling strategy. We depend on retailers to complete the supply chain to the consumers. We have to create a good perception of our products through the retailing stalls. Retailers have an already established market structure and supplying companies have to make efforts to improve the market base with constant and reliable supplies (Ingene & Brown, 2019). Placing of orders can be done through our company website but delivery of products is strictly physical, by our company vehicles.

Reference

Ingene, C. A., & Brown, J. R. (Eds.). (2019). Handbook of Research on Distribution Channels. Edward Elgar Publishing.

Min, M., & Lin, B. (2017). Analysis of Benefit Distribution among Logistics Alliance in Fresh Farm Produce Distribution. Logistics Technology, (6), 31.