Read and complete the case study titled “Wish You Wood Toy Store” that is on page 129 at the end of chapter 4. Read the entire case study and answer the 2 questions that immediately follow it. Submiss
Wish You Wood Toy Store
Case Study #1 (pg. 129)
Discussion Questions:
Prepare a SWOT analysis for Wish You Wood toy store, based on the information given.
Using the SWOT analysis, what general corporate strategy would you recommend for Wish You Wood? Should the store continue or change its current approach?
Table 1.1 SWOT Analysis
| INTERNAL | EXTERNAL |
| Strengths | Opportunities |
| Weaknesses | Threats |
Table 1.2 General Corporate Strategy
| Recommendation: |
| Continue or change its current approach: |
